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TONG Global

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Specialist bicultural China marketing agency.

TONG Global is a specialist bicultural China marketing agency, with offices in London and Shanghai, helping luxury, real estate, and consumer brands connect with Chinese consumers worldwide.

The Chinese character TONG means to connect, inform, communicate, understand and make clear.

Through award-winning consumer intelligence, strategic and creative services and access to our proprietary social commerce platform, we position brands with China's new generation of consumers and tastemakers. 

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2014

2 Locations

  • London , England
  • Shanghai , China

Service Lines
Branding
10%
Digital Strategy
10%
Event Management
10%
Event Marketing
10%
Market Research
10%
Marketing Strategy
10%
Social Media Marketing
10%
Advertising
5%
Content Marketing
5%
Email Marketing
5%
Graphic Design
5%
Public Relations
5%
Search Engine Optimization
5%

No Focus Areas have been added yet…

Industries
Beauty
20%
Real estate
20%
Retail
20%
Consumer products & services
15%
Food & Beverage
15%
Hospitality & leisure
10%
Clients

No Clients have been added yet…

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Our Story

Our bicultural, bilingual team in London and Shanghai brings together brand-builders, marketers, designers, and strategists who understand both local nuance and global ambition. We help clients navigate China’s dynamic landscape with insight and creativity.

Drawing on decades of experience, we deliver bespoke approaches to brand, activation, and commercial strategy. Innovative roadmaps to producing award-winning content and high-impact influencer campaigns, passionate about building client value.

Quick Facts

12 years in business

Commonly Asked Questions

TONG Global is a specialist bicultural China marketing agency, with offices in London and Shanghai, helping luxury, real estate, and consumer brands connect with Chinese consumers worldwide. Services span brand strategy, content and creative, social media (WeChat, Xiaohongshu/RedNote, Douyin), influencer marketing, PR, SEO and GEO, and market entry support. We work primarily with luxury, real estate, consumer, and PBSA sector clients. You can take a look at the solutions we offer here: https://tong.global/solutions/

TONG's team is bicultural and bilingual, which gives us full ammunition to bridge the gap between brands that want to succeed in China or Chinese companies looking to thrive in the West. We have a team of experts in China's online and social media platforms, and with the ability to work closely with international brand and marketing teams, bridging a gap that single-market agencies typically can't. Having been around for over 12 years, TONG has accumulated experience across all sectors, working with brands in luxury, consumer goods, real estate, and everything in

Locations (2)

Edinburgh House London, England SE11 5DP

16 - 20

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