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Agentic GTM for the Office of the CFO

Tim Pratt Consulting helps teams selling agentic products into the Office of the CFO get a story finance leaders will underwrite.

Most pages and demos still lead with autonomy. Controllers and CFOs ask something else first: who owns the miss if the agent is wrong, what a bad payment or posting costs, and whether the path is auditable. The work is positioning, launch narrative, and sales language built around that control path — not a longer feature list.

  • Min project size
    $5,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2021

Overview by:

Reviewer avatar
Tim Pratt
Founder & Principal Consultant About the Team

Service Lines
Product Marketing
25%
Marketing Strategy
20%
AI Consulting
15%
AI Agents
10%
Business Consulting
10%
Branding
5%
Demand Generation Marketing
5%
Digital Strategy
5%
Market Research
5%
Select Focus Area
AI Expertise
Natural Language Processing
35%
Machine Learning
30%
Chatbots & Conversational AI
20%
AI Recommendation Systems
15%
Branding Focus
Brand strategy
60%
Brand messaging
40%
AI Agent Development Focus
AI Agent Frameworks
70%
AI Agent Platforms & Builders
30%
AI Agent Purpose Focus
Finance AI Agents
35%
Workflow AI Agents
20%
Business Intelligence AI Agents
15%
Data Analysis AI Agents
15%
Research AI Agents
15%
AI Consulting Focus
AI Strategy
65%
AI Deployment
20%
AI Maturation
15%
AI Platform Integration Focus
Notion AI Integration
70%
Hubspot AI Integration
30%
Business Consulting Focus
Strategy Development Consulting
40%
Business Transformation Consulting
25%
Product Management Consulting
15%
Business Intelligence Consulting
10%
Marketing Operations Consulting
10%
Digital and IT Strategy Consulting Focus
Digital Transformation
100%
Market Research Focus
Persona Development Services
40%
Market Analysis
30%
Market Research Data Analysis
15%
Market Research Interviews
15%
Industries
Information technology
70%
Financial services
20%
Business services
10%
Clients
Midmarket ($10M - $1B)
60%
Small Business (<$10M)
30%
Enterprise (>$1B)
10%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $200 - $300 /hr

Pricing information is based on reviews. Tim Pratt Consulting doesn’t have any reviews yet. If you’ve worked with this company, leave a review to share your experience with buyers around the world.

Marketing Planning Packages

starting at $0/total

Product Promotion Packages

starting at $0/total

Artificial Intelligence Consulting Packages

starting at $0/total

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Packages we offer:

Agentic AI GTM Audit

A focused audit assessing your positioning, messaging, competitive landscape, and launch readiness. You’ll receive prioritized recommendations to address key gaps. Designed for early-stage Agentic AI companies, with particular attention to finance and Office of the CFO buyers.

Small

N/A

$0 /total

Medium

N/A

$0 /total

Large

Early-stage teams needing positioning clarity

$2,097 /total
  • Positioning Assessment
  • Competitive Gap Analysis
  • Messaging Review
  • Launch Readiness Evaluation
  • Prioritized Recommendations
  • 12 day delivery
Features

Small

$0

/total

Medium

$0

/total

Large

$2,097

/total

Positioning Assessment

–

–

Competitive Gap Analysis

–

–

Messaging Review

–

–

Launch Readiness Evaluation

–

–

Prioritized Recommendations

–

–

Buyer Alignment Review

–

–

Small

$0

/total

Positioning Assessment

–

Competitive Gap Analysis

–

Messaging Review

–

Launch Readiness Evaluation

–

Prioritized Recommendations

–

Buyer Alignment Review

–

Medium

$0

/total

Positioning Assessment

–

Competitive Gap Analysis

–

Messaging Review

–

Launch Readiness Evaluation

–

Prioritized Recommendations

–

Buyer Alignment Review

–

Large

$2,097

/total

Positioning Assessment

Competitive Gap Analysis

Messaging Review

Launch Readiness Evaluation

Prioritized Recommendations

Buyer Alignment Review

Our Story

Tim Pratt Consulting helps teams selling agentic products into the Office of the CFO get a story finance leaders will underwrite. Most pages lead with autonomy. Controllers and CFOs ask who owns the miss, what a bad payment or posting costs, and whether the path can be audited. Control-first positioning, launch narrative, and sales language—not a longer feature list. Ex-FP&A; agents built as proof. Clarity Call, then a GTM Audit on one beachhead (AP, AR, close, forecast).

Meet the Team

Tim Pratt

Tim PrattFounder & Principal Consultant

Founder of Tim Pratt Consulting, specializing in Product Marketing for Agentic AI solutions targeting finance leaders. Tim combines hands-on finance operations experience with direct work developing Agentic AI prototypes.

What Sets Us Apart

Finance + Agentic AI Expertise

I combine deep finance operations experience with hands-on work building production-grade Agentic AI systems — a rare combination that helps translate complex technology into messaging finance leaders trust.

Buyer-Centric Positioning

I specialize in creating positioning and messaging that resonates specifically with CFOs, Controllers, and finance teams, focusing on trust, governance, explainability, and risk — not just technical features.

Practical, Actionable Frameworks

I don’t just deliver theory. I create clear, ready-to-use frameworks for positioning, buyer personas, messaging, and GTM that teams can implement quickly.

Team Breakdown

Product Marketing (5)
Finance / FP&A (6)
Product (8)
Sales / Revenue (10) +4 Teams

Tools and Technology

Notion
Slack
Zoom
Miro
Figma
Google Drive
Google Slides
Loom
ClickUp
Asana
Calendly
Fireflies.ai

Commonly Asked Questions

I’m currently focused on helping Agentic AI companies with positioning, messaging, buyer persona development, and go-to-market strategy — especially for solutions targeting finance and the Office of the CFO.

I work with both. I support early-stage startups building their initial positioning as well as Series B/C companies refining their GTM approach for finance buyers.

I work remotely on a project or retainer basis. Engagements usually include discovery workshops, positioning development, messaging frameworks, and sales enablement assets. I collaborate closely with founders and product marketing leads.

I combine traditional product marketing expertise with deep finance domain knowledge and hands-on experience building Agentic AI systems. This allows me to create positioning that resonates specifically with CFOs and finance teams.

Success is measured by clear deliverables (positioning documents, messaging frameworks, buyer personas) and client feedback on how well the work helps them communicate value to finance buyers and move deals forward.

Contact Tim Pratt Consulting

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