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Get a custom proposalFractional CMO for B2B Companies and Agencies
Tight Lines is a UK-based Fractional CMO consultancy for B2B Companies and Agencies.
If your marketing isn’t reeling in enough business, something isn’t working. I help fix that.
Most businesses I work with are already investing in marketing, but it tends to look something like this:
- No real marketing leadership or ownership
- Activity everywhere, but no clear impact
- Leads coming in, but not the right ones
- Agencies delivering work without moving the business forward
- A website that looks fine but doesn’t convert
- Sales and marketing pulling in different directions
- A sense that growth should be happening faster than it is
I work as a Fractional CMO, helping you focus on what works, fix what doesn’t, and turn marketing into something that actually brings in business.
That might mean sharpening your positioning, improving how you talk about what you do, cutting what isn’t working, and getting everything pulling in the same direction.
I don’t just set direction and step away. I stay involved - working with your team, your agencies, and your activity - to make sure things move and deliver.
My aim is simple - marketing that drives business now and strengthens your brand over time.
Work is UK-based, with clients across B2B companies and marketing agencies in the UK and Japan.
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2024
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Our Story
If your marketing isn’t reeling in enough business, something isn’t working. I help fix that.
Most businesses I work with are already investing in marketing, but it often looks like activity everywhere, unclear impact, and leads that don’t convert.
I work as a Fractional CMO, helping you focus on what works, fix what doesn’t, and turn marketing into something that brings in business.
Meet the Team
Huw WatersFractional CMO
Fractional CMO working with B2B companies and agencies to fix marketing that isn’t delivering and turn it into something that brings in business.
What Sets Us Apart
Stays Involved
I don’t just set direction and step away. I work with your team and agencies to make sure things actually move.Built Inside Agencies And B2B Businesses
Over 20 years leading marketing from the inside, not advising from the outside.Focus On What Drives Growth
Everything is tied back to pipeline, conversion, and commercial impact - not activity.
Contact Tight Lines Consulting Ltd
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