Tier One Partners

BACKGROUND

Please describe your company and position.

I am the Former Global Corporate Communications Director of Global Healthcare Exchange (GHX)

Describe what your company does in a single sentence.

Founded in 2000, GHX pioneered healthcare’s leading cloud-based supply chain network, which today connects tens of thousands of healthcare organizations across the globe. Over the last two decades, GHX has continued innovating alongside a passionate community of healthcare providers, suppliers, distributors and other industry stakeholders, all united around a common purpose: to simplify the patient-centered business of healthcare to improve outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tier One Partners to accomplish?

• Build brand awareness among key audiences
• Establish market thought leadership
• Emphasize key points of competitive differentiation and value

SOLUTION

How did you find Tier One Partners?

Referral

Why did you select Tier One Partners over others?

• Referred to me
• Other

How many teammates from Tier One Partners were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tier One Partners was selected as GHX's PR agency of record (AOR) and were responsible for stewarding GHX's public relations program which included ongoing planning and counsel, results reporting, market analysis, proactive storyline development, media relations, thought leadership and content development, press release development, ad hoc issues and crisis support, as well as support for special projects such as change management initiatives. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We consistently measured average share of voice, percentage of key message inclusion in earned media, quality of earned media, quantity of articles, media interviews, press releases, speaking and award submissions and wins to determine the program's effectiveness. The Tier One team consistently produced strong results across the board which resulted in the expansion of the program over time to include areas like social media and executive thought leadership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't emphasize enough how communicative the team is. They truly felt like an extension of my team. They are extremely attentive to detail and ensure their clients have all the information they could need for internal reporting about in-progress work, what's next, and results. They are also extremely transparent about burn rate with monthly retainers to ensure there is a no-surprises approach. I never experienced unexpected delays in work. The team prides themselves on consistently delivering high-quality work.

What was your primary form of communication with Tier One Partners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were true thought partners. They take the time to understand your business, the market, and your customers so that they become deep subject matter experts themselves. Too often you'll find PR teams that simply scratch the surface to just get by -- not Tier One. And because they came to understand our business, our vision, and our long-term goals so well, they were able to make suggestions and surface creative ideas and opportunities that went beyond your bread-and-butter PR. 

Are there any areas for improvement or something Tier One Partners could have done differently?

Social media design could be strengthened.