ThinkWhy

BACKGROUND

Please describe your company and position.

I am the CEO of Ravel

Describe what your company does in a single sentence.

We uncover data for B2B sales and marketing teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkWhy to accomplish?
As a data-driven software company, Ravel wanted to expand its reach and optimize its eCommerce marketing efforts to generate high-quality leads. While we had a strong product offering, our online presence lacked the necessary visibility and engagement to attract the right audience.

SOLUTION

How did you find ThinkWhy?

• Online Search
• Clutch Site

Why did you select ThinkWhy over others?

Pricing fit our budget

How many teammates from ThinkWhy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Thinkwhy took a comprehensive approach to our eCommerce marketing, starting with an in-depth audit of our existing 
strategies, website performance, and customer journey. They worked closely with our team to define clear objectives and implement solutions that would deliver long-term success.  

The project involved optimizing our PPC campaigns across Google Ads and LinkedIn, ensuring that our messaging was precisely tailored to attract enterprise clients looking for data insights. They improved our organic visibility by refining our keyword strategy and creating high-value content such as industry reports, blog posts, and landing pages that positioned Ravel as an industry thought leader.  

To enhance conversions, Thinkwhy restructured our website’s layout, refining product pages and lead forms to reduce friction and improve user experience. They also developed a highly segmented email marketing strategy that nurtured leads with personalized content and automated follow-ups to improve engagement and customer retention.  

Social media efforts were another crucial aspect, as they enhanced our LinkedIn and Twitter presence by curating and posting industry-relevant insights, driving more organic engagement with potential clients. Throughout the project, they continuously tested and adjusted different elements, such as ad creatives and landing page variations, ensuring that we were always optimizing for the best possible performance.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The transformation was immediately noticeable. Our inbound traffic increased, and we saw a surge in high-quality leads who were genuinely interested in our data solutions. Thinkwhy’s approach helped us attract more enterprise-level clients and streamlined our sales process by delivering more qualified prospects to our team.  

Beyond the numbers, the way our brand was perceived in the industry improved significantly. Our thought leadership content gained traction, and we started to be recognized as a go-to source for technographic insights. Engagement across our LinkedIn campaigns improved, with more decision-makers interacting with our content and reaching out for demos.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Thinkwhy’s project management was seamless. They provided regular updates, detailed reports, and strategic recommendations based on real-time performance data. They were incredibly responsive, always addressing our feedback with solutions rather than just explanations. Every campaign adjustment was data-driven, and they had a proactive approach that ensured we were always ahead of industry trends.  

What was your primary form of communication with ThinkWhy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Thinkwhy was their ability to understand our niche market and craft a marketing strategy that resonated with our audience. Unlike generic marketing agencies, they took the time to dive deep into our industry, analyze competitors, and position us in a way that felt both authoritative and approachable. Their expertise in blending analytics with creative messaging gave us a significant edge in the market.  

Are there any areas for improvement or something ThinkWhy could have done differently?

One area for improvement would be expanding their reporting dashboard to provide even more granular insights in real time. While their reports were thorough and insightful, having a live dashboard to track campaign performance at any moment would have been a great addition. However, this was a minor aspect, as their team was always available to provide updates whenever needed.