ThinkPen Ad Lab

BACKGROUND

Please describe your company and position.

I am the Director of Cabello Unisex Salon

Describe what your company does in a single sentence.

We are one of the leading hyperlocal salon brand in Delhi/NCR.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ThinkPen to accomplish?

• Branding
• Lead Generation
• Website Development
• Social Media Marketing
• Brand Authority

SOLUTION

How did you find ThinkPen?

Online Search

Why did you select ThinkPen over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from ThinkPen were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Industry: Beauty & Wellness
Location: Delhi NCR
 
Project Mandate:
We (Cabello Unisex Salon) partnered with ThinkPen Ad Lab with a clear vision — to become the go-to premium yet affordable salon for the young, trendy, and style-conscious audience in our region.

 
Services Provided:
1. Branding & Visual Identity
We reimagined their brand language —
→ Aesthetic Logo Revamp
→ Modern Color Palette
→ Minimalistic, Instagram-worthy Visuals
→ Premium Stationery & Brand Collaterals

2. Social Media Marketing & Content Creation
We transformed their digital personality with:
→ Organic & Paid Content Calendars
→ Trending Reels & Creative Photoshoots
→ Festive Campaigns & Topical Creatives
→ Customer Testimonials in Story-format

Results:
↳ 5x increase in Instagram engagement
↳ 150% growth in followers organically

 
3. Performance Marketing (Meta & Google Ads)
ThinkPen designed lead generation & offer-driven ad campaigns focused on:
→ Bridal Packages
→ Hair Treatment Offers
→ Membership Plans

Results:
↳ 1500+ Quality Leads generated in 3 months
↳ CPL reduced by 40% over time

 
4. OOH & Hyperlocal Branding
To create a strong offline presence, they executed:
→ Attractive Outdoor Signages
→ Salon Branding Assets
→ Localised Campaigns with Geo-Targeting

 
5. Website Development
We created a clean, mobile-friendly website:
→ Service Showcase
→ Online Appointment Booking Integration
→ SEO Optimized Structure
→ Fast Loading Speed

Visit: www.cabellounisexsalon.in 

 
Impact & Business Results:
→ Improved Walk-in Rate by 60%
→ Became a Recognizable Brand in Locality
→ Boosted Repeat Customer Rate through Loyalty Campaigns
→ Established Digital Dominance over Competitors

 
Final Note:
"We didn’t just get a marketing agency — We got a growth partner who made us look as good online as we make our clients look offline."

That’s what ThinkPen Ad Lab does best — They don’t market brands; they groom them for success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieved a 150% increase in Instagram followers organically within 3 months.
• Improved social media engagement rate by 5x through creative content & reels.
• Generated over 3000+ quality leads via targeted Meta Ads campaigns.
• Reduced cost per lead (CPL) by 40% through performance marketing optimization.
• Increased salon walk-ins by 60% due to strong online & offline branding efforts.
• Achieved higher customer retention with personalized offers and loyalty marketing.
• Enhanced local brand visibility through hyperlocal campaigns and outdoor branding.
• Successfully positioned Cabello Unisex Salon as a premium yet affordable salon in Delhi NCR.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ThinkPen has demonstrated excellent project management skills throughout our engagement. They were highly organized, proactive, and always ensured timely delivery of content, creatives, and campaign reports. Their team maintained clear communication and were always available for any urgent requirements or last-minute changes.

They were quick to understand our brand requirements and provided innovative marketing solutions tailored to our salon's needs. Their responsiveness, transparency, and consistent follow-ups help us stay aligned with our marketing goals. Overall, working with ThinkPen was smooth, professional, and result-oriented.

What was your primary form of communication with ThinkPen?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about ThinkPen was their creative approach and deep understanding of local market dynamics. They didn’t offer generic solutions but instead focused on building a unique brand identity for our salon. Their content creation — especially the reels, customer engagement posts, and local influencer collaborations — stood out and truly connected with our target audience.

Additionally, their commitment to performance-driven results, timely reporting, and complete transparency in communication made them a trustworthy partner for our marketing needs.

Are there any areas for improvement or something ThinkPen could have done differently?

Overall, we are highly satisfied with ThinkPen's services. However, one area of improvement could be faster turnaround time for certain design or content approvals, especially during peak festive seasons when quick execution is critical for customer engagement.

Additionally, a more detailed monthly strategy planning session could add even more value by aligning upcoming trends and campaign ideas well in advance.

Nonetheless, their dedication to client satisfaction and adaptability to feedback makes them a reliable marketing partner.

BACKGROUND

Please describe your company and your position there.

Hello, This is Pranav Mahajan, Co-Owner of Phone Hub, a leading consumer electronic store in Gurdaspur region, Punjab. In 2020,. we had launched a retail chain of electronic showrooms across Pathankot region, Punjab for which, we're looking forward a marketing partner who can bespeak about our services and products.

Thankfully, our search came to an end at ThinkPen. They have marvelously handled every aspect of our promotion so far. We're hopeful for a long-term relation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThinkPen?

In the beginning of our business, we were not really focused on our internet based branding but gradually we begun to realize it as we saw similar businesses were getting more engagement than us because of their social media channels. So, after all the search, we decided to settle upon the ThinkPen for the marketing & promotion for social media, initially.

After two months, when we saw the result as per our expectations, we decided to upscale the project and ask ThinkPen to launch an on-ground campaign for customer engagement.

What were your goals for this project?

Being a new bee in the market and in the smartphone segment, our primary focus was to drive as many as customers possible to our physical stores to which ThinkPen chalked out the entire campaign with some alluring and compelling offers during the festive season. We saw an amazing footfall at our physical stores due to our customer interaction at social media offers and campaigns.

SOLUTION

How did you select ThinkPen?

To be honest, we just got lucky to have the ThinkPen as our marketing partner since we are no marketing genius to find the needle the in the hay. Yet, our primary target was to test the water of the agency with low-budget social media campaigns and they proved their mettle successfully. So we decided to scale up and went for on-ground marketing campaigns.

Describe the scope of their work in detail.

Being a co-owner of the retail chain, there is no such contribution except to approve the creative designs and offers for the campaigns. Although, the on-ground campaign was really challenging and we're a bit of doubtful at the young lads who were managing all the spots and crowd interaction and that too be in the COVID times. It was of utmost importance to follow the guidelines while ascending the graph for footfall.

What was the team composition?

Initially, I had the direct interaction with Mr. Sparsh of ThinkPen and after a month or two, Shanaya was assigned to take care of all the queries. I'm thoroughly satisfied with their marketing strategies and execution and most importantly their empathy towards the customer with an amazing quality of Shanaya to lend the ears to the concerns of the clients.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am thoroughly happy with their deliveries so far and hopeful that they'll be able to prove themselves as always.

One thing that I liked the most about the agency and its people is their audacity to tell the truth without hesitation. During our On-ground campaign, I asked Sparsh to get us the business card printed with the branding of PhoneHub to which he instantly denied that they're not currently into the printing and it will be an unnecessary commitment that will hamper our relation in future.

How effective was the workflow between your team and theirs?

To be honest, they're not a big team, all they've got some 25-30 people and I think it's the best thing they have as it's easier to communicate with them and to reach out to the people for your concerns no matter what.

What did you find most impressive about this company?

Let's not praise them for being honest to their work as it's what makes a company big not the masses and the building. Their commitment to work and confidence on their strategy is what was impressive specially at the times when we thought it's not going to work any further.

Are there any areas for improvement?

Yes. they certainly have a long way to go and in the process they need to focus more on the expansion of their horizons and scope of work. Being an agency they need to put more emphasis on the resources they can offer to the clients such as printing, video production etc. Rest the young lads have the miles to go.