Contact THINGS
Get a custom proposalIoT Product Design Agency
THINGS is a product and service design partner helping organizations turn complex challenges into meaningful digital and physical experiences.
Based in Milan, we work at the intersection of strategy, design, and technology; supporting startups, scale-ups, corporates, and public institutions in building products, services, and experience ecosystems that create real value for users and stakeholders. Our work spans the full journey from early discovery to launch and scale. We help clients clarify their vision, validate ideas, and translate strategy into tangible outcomes through:
- Product strategy & MVP definition
- UX/UI and experience design across web, mobile, and connected products
- Service design and customer journey mapping
- Brand and digital identity
- Co-creation workshops and participatory methodologies
- Design systems and implementation support
Beyond commercial projects, THINGS plays a key role in multiple EU-funded innovation programs focused on smart cities, urban regeneration, inclusion, and sustainability. In these contexts, we lead co-creation activities, stakeholder engagement, and the design of user-centered tools; bridging physical and digital experiences to improve everyday life. We don’t see ourselves as a traditional agency. We act as long-term partners and architects of product experience ecosystems; aligning business goals, user needs, and technology into coherent value chains. Whether building a new digital product, rethinking internal processes, or shaping future-ready services, our approach is collaborative, research-driven, and impact-focused.
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Min project size
$25,000+
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Hourly rate
$100 - $149 / hr
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Employees
10 - 49
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Locations
Milano, Italy
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Year founded
Founded 2012
1 Locations
- Milano , Italy
Service Lines
- Product Design
- 30%
- AI Consulting
- 20%
- UX/UI Design
- 20%
- Digital Strategy
- 10%
- Web Design
- 10%
- Branding
- 5%
Select Focus Area
- AI Expertise
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- Machine Learning
- 20%
- Computer Vision
- 10%
- Branding Focus
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- Brand strategy
- 40%
- Product branding
- 40%
- Naming
- 10%
- No Code Development
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- Webflow
- 100%
- AI Consulting Focus
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- AI Strategy
- 60%
- AI Maturation
- 40%
- Digital and IT Strategy Consulting Focus
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- Mobility Strategy
- 50%
- Product Design Focus
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- 3D Rendering
- 30%
- Prototype Design
- 30%
- User Experience Focus
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- UX Strategy
- 40%
- User Research
- 40%
Industries
- Other industries
- 50%
- Consumer products & services
- 30%
- Automotive
- 10%
- Medical
- 10%
Clients
- Midmarket ($10M - $1B)
- 60%
- Small Business (<$10M)
- 40%
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Our Story
Founded in 2012 as an independent design studio, THINGS began with smart home and mobility solutions before expanding into IoT, EU-funded innovation, and complex digital ecosystems. Over the years, we’ve partnered with startups, enterprises, and public institutions; leading co-creation, product strategy, and experience design across Europe. Today, THINGS works as a product experience partner, helping organizations transform ideas into impactful products, services, and connected experiences.
What Sets Us Apart
From Vision to Reality
We don’t stop at concepts. THINGS supports the full journey: from strategy and discovery to UX/UI, design systems, and implementation support; helping clients move from ideas to real, usable products and services with clarity and momentum.Ecosystem Thinking
We design beyond screens. Our approach connects digital products, services, and physical touchpoints into cohesive experience ecosystems: aligning user needs, business goals, and technology to create lasting value across the entire customer journey.Trusted in Complexity
From startups to EU-funded innovation programs, we thrive in complex environments. Our research-driven, collaborative methods help organizations navigate uncertainty, engage stakeholders, and turn ambitious challenges into practical, scalable solutions.Locations (1)
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