TheRankMasters

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Avaza Limited

Describe what your company does in a single sentence.

Avaza is the seamless, all-in-one platform to collaborate on projects, chat, schedule resources, track time, manage expenses & invoice customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheRankMasters to accomplish?

• Brand Visibility In traditional SERPs and LLM's
• Website Traffic

SOLUTION

How did you find TheRankMasters?

Online Search

Why did you select TheRankMasters over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from TheRankMasters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Content Creation & Publishing

• 5 SEO-optimized blog posts per month.
• Blogs crafted using Semantic SEO principles and tailored to Avaza’s SaaS funnel (TOFU, MOFU, BOFU).
• WordPress publishing via Elementor, including on-page SEO (titles, meta descriptions, headings, LSI keywords, internal linking, CTAs).
• Weekly drafting → monthly delivery (finalized versions shared via Google Docs).
• Support with Google Search Console indexing for faster crawling.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from this project can be observed through steady growth in organic website traffic, with blog content contributing an increasing share of visitors, along with improvements in keyword rankings as more target terms move into the top 10–20 positions on Google. Blog engagement also shows progress through higher average time on page, stronger click-through rates from search results, and lower bounce rates, while calls-to-action embedded in content begin to drive sign-ups for Avaza’s free trial and newsletter. In parallel, Google Search Console data reflects consistent increases in impressions, clicks, and indexed pages, demonstrating greater visibility, while overall domain authority gradually strengthens. Collectively, these metrics highlight tangible progress in reach, engagement, and conversion impact, showing clear movement toward the project’s goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is excellent — they are attentive to our requests, responsive to our needs, and consistently deliver all agreed items on time. Communication is clear and proactive, ensuring that any feedback or adjustments are quickly incorporated.

What was your primary form of communication with TheRankMasters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to me as most impressive about this company was their meticulous attention to detail, their unwavering commitment to delivering on time, and the consistently high quality of work they produced.

Are there any areas for improvement or something TheRankMasters could have done differently?

One area for improvement would be developing stronger expertise in Google Analytics, as this would allow them to provide deeper insights and more proactive recommendations on performance tracking and optimization.