Tetraction Digital Strategy

Tetraction is a boutique Digital Strategy firm that exclusively serves “convergent” real-world experiences.

We are a small team of heavily seasoned executives from the hospitality, live events, and restaurant industries, united by a shared fascination of the ever-changing ways in which digital technologies intersect with real world experiences.

Currently retained by Wynn Resorts, Live Nation, Dutch Bros Coffee, Life is Beautiful Festival, Lightning in a Bottle, Voss Events, Sixthman (Norwegian Cruise Lines), Sony Music, Jon Taffer, Tocaya, Tendergreens, Encore Nights and dozens more to manage various configurations of Digital Advertising & Marketing Technology for high-stakes performance.

Due to the extremely collaborative nature of events, Tetraction works with hundreds of the biggest names in music/entertainment, the world's most recognizable brands, and the undisputed leaders in global hospitality. While we do not list them as clients out of respect for the primary organizations that retain our services, we are proud to serve so many brilliant artists & Fortune 500 companies by extension.

Tetraction is NOT a full-service agency. We do not offer services where we are not best-in-class. We do not hire kids with little to no experience and sell you the mediocre output of their cheap labor at a 10x markup to pad our margins.

When you work with Tetraction you get a seasoned industry pro on every call, helping you cut through the BS and win - because this is their craft and they’ve done it a hundred times before.

We only work with clients we believe in, those who provide an experiential platform that allows us to leverage our passion and hard-won expertise to make an outsized impact on the industry we know and love. We’re not the right fit for 99% of businesses, and we'll be the first to let you know, but that’s only because we put all our energy into crafting a rare and incomparable x-factor for those we truly wish to serve.