Tacticalism

BACKGROUND

Introduce your business and what you do there.

I’m the growth marketing manager of Tritern Software, a custom software solution and martech products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tacticalism?

We needed help with our go-to-market (GTM) strategy for our new SaaS products.

SOLUTION

What was the scope of their involvement?

Tacticalism provided GTM and strategy consultation. The team provided market knowledge, audited our current strategy, and gave suggestions. 

What is the team composition?

We worked with 2–5 teammates from Tacticalism.

How did you come to work with Tacticalism?

They were referred to us, and we chose them because their company values aligned with ours.

How much have you invested with them?

ND

What is the status of this engagement?

We worked together from Aug to Sep 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We achieved market validation, and five networks showed interest in the product. As a result, we initiated two pilot programs.

How did Tacticalism perform from a project management standpoint?

We mainly communicated through virtual meetings.

What did you find most impressive about them?

We were impressed by their in-depth analysis and market understanding.

Are there any areas they could improve?

An in-person visit might be good.