Contact Systematic Market Research Consultancy
Get a custom proposalA full-fledged Market Research Field Agency.
Systematic Market Research Consultancy (SMRC) is an independent, full-service market research field agency based in Dubai, United Arab Emirates. Founded in 2017 by senior researchers from MEMRB and GfK, SMRC helps brands across the GCC make decisions grounded in real, verifiable field data.
SMRC covers the UAE, Saudi Arabia, Oman, Qatar, Kuwait and Bahrain, with standing field panels in the UAE and Oman and project coverage across the wider Gulf and MENA.
Services:
- Mystery Shopping: trained evaluators assess branches, stores and call centres against your standards, with audio, photo and timing evidence on every visit.
- Retail and Merchandising Audits: image-recognition shelf audits measuring distribution, on-shelf availability, share of shelf, planogram compliance and pricing.
- Focus Groups and In-Depth Interviews: moderated qualitative research in the region's main languages.
- Quantitative Surveys: GPS-tracked, back-checked face-to-face and online fieldwork.
- Product Testing, Competitor Intelligence and Retail Universe Census.
What sets SMRC apart:
- Its own in-house, GPS-tracked field team, not outsourced fieldwork.
- Technology built and run in-house, including shelf image recognition and RingUs.AI voice-agent surveys, with live dashboards, under UAE PDPL.
- Every data point traceable to where and when it was collected, by GPS and timestamp.
Sectors served include automotive, FMCG, retail, banking, healthcare, luxury and hospitality.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
Dubai, United Arab Emirates
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Year founded
Founded 2017
1 Locations
- Dubai , United Arab Emirates
Service Lines
- Market Research
- 100%
Select Focus Area
- Market Research Focus
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- Market Analysis
- 50%
- Market Research Data Analysis
- 50%
Industries
- Consumer products & services
- 20%
- Automotive
- 10%
- Financial services
- 10%
- Food & Beverage
- 10%
- Hospitality & leisure
- 10%
- Other industries
- 10%
- Retail
- 10%
- Supply Chain, Logistics, and Transport
- 10%
- Telecommunications
- 10%
Clients
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Our Story
SMRC was founded in 2017 by senior researchers from MEMRB and GfK, to bring large-network rigour to a specialist, hands-on agency. Our mission: help brands across the Gulf make decisions grounded in real, verifiable field data, not guesswork. We run our own GPS-tracked field team and build our own technology in-house, so every finding is traceable to where and when it was collected. We measure what actually happens in stores, branches and on shelves across the GCC.
What Sets Us Apart
Our own in-house field team
We run a GPS-tracked field team across the GCC, so quality and timing are controlled end to end, never outsourced.Technology we build ourselves:
Shelf image recognition and RingUs.AI voice-agent surveys, run in-house with live dashboards, under UAE PDPL.Evidence on every visit:
Audio, photo, GPS and timestamp on every visit, so every score traces back to what actually happened.Locations (1)
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