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Get a custom proposalPersonal branding for founders and experts
SVETI is a personal branding and media agency helping founders, experts, and industry leaders build authority and international visibility. Founded in 2022 by Katerina Baranova, SVETI works with clients across Israel, the CIS, Europe, the US, and the UAE, bilingually in Russian and English.
Every project follows a structured process:
Diagnosis: defining goals, audiences, and proof points.
Narrative: building sharp messaging and a content plan.
Production & releases: video, copy, and design.
Distribution & growth: media placements, partnerships, and reporting.
Result: not just views, but recognition that converts into inquiries, partnerships, and investment.
Success is measured through documented, verifiable outcomes. Past results include videos reaching up to 9 million views, YouTube channels growing from 2,000 to 20,000 subscribers, one client's following growing from 390 to over 400,000, and clients receiving international speaking, partnership, and media opportunities.
Founder Katerina Baranova has been featured in Forbes, RBC, Pravda.ru, and T-Bank Business Secrets, received the National Creative Industries Award as Brand Strategist of the Year, and has been nominated for the Forbes Woman Mercury Award.
Ready to make your brand visible? Let's build a story the market can't ignore.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Tel Aviv-Yafo, Israel
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Year founded
Founded 2022
1 Locations
- Tel Aviv-Yafo , Israel
Service Lines
- Branding
- 20%
- Public Relations
- 20%
- Digital Strategy
- 10%
- Video Production
- 10%
Select Focus Area
- Branding Focus
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- Brand strategy
- 100%
- Content Marketing Focus
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- Copywriting
- 50%
- Influencer Marketing Platforms
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- Public Relations Focus
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- Other PR
- 30%
- Video Type
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- Social Media Focus
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Industries
No Industries have been added yet…
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 50%
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Our Story
Katerina Baranova founded SVETI in 2022 after 13+ years in sales and business development, spent helping other people and brands succeed. She built SVETI to give founders, experts, and leaders a structured path to real authority, not just attention. Today SVETI works across Israel, the CIS, Europe, the US, and the UAE, turning expertise into lasting visibility, with audiences, media, and now AI systems too.
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