Branding Social Media Marketing Video Production
Post-Production Video Editing Services Filming Brand strategy Branded Video Production
Confidential
Mar. 2026 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They think ahead, find opportunities I wouldn’t have found myself, and care about my growth as if it were their own."

Oct 2, 2026

Founder, Igor Lupinsky_Where is money

Igor Lupinskiy

Financial services
Tel Aviv, Israel
1-10 Employees
Online Review

SVETI has been helping a financial literacy school founder build a personal brand that works on a global level. The team produces and edits video content, manages social media accounts, and creates media kits.

Thanks to SVETI's efforts, the client has gained international recognition and seen their YouTube channel grow by over 1,000 subscribers. The team is well organized, consistently on time, and keeps everything structured. Moreover, SVETI finds opportunities and cares about the client's growth.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Where Is My Money?, a financial literacy school. We help people get out of debt and optimize their mortgages, pensions, taxes, and insurance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SVETI?

We already had a strong reputation among Russian-speaking Israelis, but my personal name wasn’t keeping up with what I’d built. I wanted to be recognized as an individual expert and founder, not only as “the guy behind the financial school.”In short, I needed someone to take everything I’d done over the years and turn it into a personal brand that works on a global level.

SOLUTION

What was the scope of their involvement?

SVETI has been working with me on an ongoing basis since March 2023, and the focus has always been my personal brand rather than the school itself. The work covers several directions. They’ve built my positioning as a founder and financial expert so that my story and expertise are presented consistently across all channels.They’ve also produced and edited video content, including content from my European road trip and my speaking appearances, made to show me as a person and an expert, not just as a school brand. They’ve also found international opportunities for me. For example, SVETI identified a finance conference in Krakow and pushed me to submit my work.In addition to that, they’ve done full podcast production, short-form videos, managed my personal social media accounts, done a professional photoshoot, worked with a stylist on my image, and created a media kit.

What is the team composition?

We work with 2–5 teammates from SVETI.

How did you come to work with SVETI?

They were referred to me through networking. I chose them because they were a great culture fit, had good value for the cost, and had company values that aligned with mine.

What is the status of this engagement?

We started working together in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most visible result has been international recognition. With SVETI’s support, my paper was accepted at a finance conference in Krakow, selected out of 260 submissions, which was my first real step onto the European stage.In terms of numbers, the podcast has passed 9,000 views, my YouTube channel has grown by over 1,000 subscribers, and my other social media accounts have gained more than 500 followers. Together, we’ve filmed over 50 videos, so I now have a steady flow of content that shows me as an expert and founder. Media publications are currently in progress.Beyond the numbers, people now recognize me as a founder and expert in my own right, not only as the face of the school. I also see more interest from my audience and partners, and media opportunities are now in progress.Even at a Tony Robbins event, people came up to me and complimented my social media, which never happened before. When I talk to investors and partners now, they’ve often already seen my content, so the conversation starts from a much stronger position.

How did SVETI perform from a project management standpoint?

They’re very well organized. The team is always on time, keeps everything structured, and I never have to chase anyone. Honestly, for the first time in my life, I don’t want to part ways with a contractor. We communicate via in-person and virtual meetings.

What did you find most impressive about them?

They don’t just execute tasks. They think ahead, find opportunities I wouldn’t have found myself, and care about my growth as if it were their own.

Are there any areas they could improve?

No, there aren’t any.

RATINGS

5.0

SVETI

Personal branding for founders and experts

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