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Custom AI tools and agents people actually use.

I design and build custom AI solutions, tools and agents people actually use, for founders and growing teams. Most of the work is internal operations that off the shelf software does not fit: invoicing, finance ops, HR, approvals and onboarding.

Most AI builds work in the demo, then people go back to spreadsheets. Mine are built for the weeks after launch. Answers show their source. Agents stop and ask a person when unsure. Success is measured by weekly use.

  • Min project size
    $5,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    Freelancer
  • Locations
    Dubai, United Arab Emirates
  • Year founded
    Founded 2007

Overview by:

Reviewer avatar
Surinder Thakur
AI Product Designer and Builder About the Team

1 Locations

  • Dubai , United Arab Emirates

Service Lines
AI Development
30%
Custom Software Development
30%
AI Agents
20%
UX/UI Design
20%
Select Focus Area
AI Expertise
Chatbots & Conversational AI
50%
Natural Language Processing
50%
AI Agent Development Focus
AI Agent Frameworks
60%
AI Agent Platforms & Builders
40%
AI Agent Purpose Focus
Productivity AI Agents
50%
Customer Service AI Agents
30%
Research AI Agents
20%
AI Technologies & Models
Anthropic
60%
Open AI GPT-3
25%
Cohere
15%
Frameworks and CMS
NextJS
50%
React
50%
Programming & Scripting
Typescript
60%
JavaScript
25%
SQL
15%
User Experience Focus
UX Strategy
40%
Usability Testing
30%
User Research
30%
Industries
eCommerce
30%
Financial services
20%
Information technology
20%
Real estate
20%
Education
10%
Clients
Small Business (<$10M)
50%
Midmarket ($10M - $1B)
30%
Enterprise (>$1B)
20%

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Our Story

I started designing in August 2007, at 19. Websites first, then apps and SaaS platforms, mostly for US teams found through referrals. Then I led design at Puffy, a $1B brand, for 2 years. After Puffy I built ProUX myself, end to end. Building it is why I now build what I design. A tool people can use is not the same as a tool people will use. I build for the second one.

Meet the Team

Surinder Thakur

Surinder ThakurAI Product Designer and Builder

19 years in UX and product design. I design and build custom AI tools and agents, from the 2 week Blueprint to the live product. I led design at Puffy, a $1B brand, where the work moved revenue 67% year on year. NN/g UX Certified, HFI CUA™ and CDPA™.

What Sets Us Apart

1 senior, start to finish

The person who designs your tool also builds it. Nothing gets lost between a designer and a developer, and you always talk to the person doing the work.

Fixed price before you commit

A 2 week Blueprint gives you a business case, a working prototype and a fixed build price in writing. If it says not to build, you keep both. That lesson cost $3,500, not $30,000.

Built for weekly use

Answers show their source. Agents stop and ask a person when unsure. A live demo every week until launch, then success is measured by how many people use it each week.

Quick Facts

19 years in business

Tools and Technology

Figma
Vercel
GitHub

Commonly Asked Questions

The 2 week Blueprint is $3,500 at the founding rate ($5,000 list), and all of it is credited to your build. Builds start from $20,000, and most land between $30,000 and $60,000. After launch, the optional retainer is $8,000 a month at the founding rate ($10,000 list), month to month with 30 days' notice. Every price is fixed in writing, in USD, before work starts. No hourly billing.

A business case in numbers, what the agent will do and inside which rules, where a person decides, a working prototype your team can click, and a build proposal with a fixed price and timeline. If the Blueprint says not to build, that is a good result. You keep the business case and the prototype.

It starts with a free 30 minute scope call, and scope and price come back in writing within 24 hours. I lead every project myself, start to finish, so you always talk to the person doing the work. You see a live demo every week until launch, so you can steer early. The build is paid in 2 or 3 milestones, each once you have seen it working.

By how many people use the tool each week after launch, and by the business number the Blueprint sets before the build, such as hours saved or errors cut. A tool with no goal has nothing to measure, so every project starts with one. The best result I have measured: as design manager at Puffy, a $1B brand, the work moved revenue 67% year on year.

Agents act only inside the rules you set, and anything outside them waits for a person. Answers show their source, so your team can check them. Where money moves, each payment waits 10 minutes before it goes out, so you can undo it.

Locations (1)

511, Zumurud Tower, Dubai Marina Dubai, United Arab Emirates 00000

1

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