Supple Digital

BACKGROUND

Please describe your company and position.

I am the Owner and General Manager of MCN Plumbing

Describe what your company does in a single sentence.

We provide plumbing services to homes and business across Melbourne.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Supple Digital to accomplish?

• SEO Services
• Local SEO improvement

SOLUTION

How did you find Supple Digital?

• Online Search
• Clutch Site

Why did you select Supple Digital over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from Supple Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Supple provided us with target keywords and completed research based on our biggest competitors. The team began writing content, building landing pages, and optimising our existing content. At the same time, our new website was in development, which we migrated to once the build was complete. To further improve our initial rankings, Supple provided a custom solution. They created targeted blog content, which they used to build out internal links.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Supple has helped our website to rank consistently on page 1 of Google. Website traffic has increased and we are receiving more bookings through our website. Our Google rankings were struggling initially, but the custom blog solution that Supple implemented worked wonders for us. The new website was delivered on time and we worked closely with the project manager to highlight our unique selling points in the new website design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Supple Digital was in regular communication with us, and they have always responded to us quickly by phone or email when required. The team was hands-on and collaborated with us. They trusted in the expertise we have in our own business. We have had several face to face meetings, and they delivered the keywords, website copy, and website design on time.

What was your primary form of communication with Supple Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found Supple’s level of professionalism to be the most impressive thing about the company. They had more knowledge about SEO for plumbing websites than any other company we came across. 

Are there any areas for improvement or something Supple Digital could have done differently?

I can’t think of anything.

BACKGROUND

Please describe your company and position.

I am the Owner of R&S Pallets

Describe what your company does in a single sentence.

We are a Melbourne based supplier of made to order pallets and skids, able to supply new and second hand products within a fast turnaround. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Supple Digital to accomplish?

• We hired Supple to help us grow the business through SEO, modernise our website, and attract more customers across different locations.

SOLUTION

How did you find Supple Digital?

Online Search

Why did you select Supple Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Supple Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Supple started by researching keywords that were relevant to our business and industry. Once we approved them, they developed SEO friendly content for us, as well as used Google Adwords to market our key products and services. The team also created a beautiful new website that was a real improvement on our existing one! After signing up, we’ve continued to have regular meetings with them to track our progress. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our SEO project has been measured by:

• Keyword rankings and performance
• Leads and inquiries that we’ve received as a business
• The overall functionality of our website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our team has been really impressed with their technical knowledge and ability to consistently deliver great results.

What was your primary form of communication with Supple Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Definitely their combination of technical expertise and ongoing support. Whenever we had an issue or a concern, they were always on hand to sort it out. Their ability to heap us leapfrog key industry competitors has been first-class.

Are there any areas for improvement or something Supple Digital could have done differently?

Not really-we’ve been quite happy since day one, which is why we’ve partnered with them since 2015.

BACKGROUND

Please describe your company and position.

I am the Director of Property Analytics

Describe what your company does in a single sentence.

We analyse the Melbourne real estate market and acquire properties for property investors and developers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Supple Digital to accomplish?

• improve ranking on google search keywords
• determine an SEO strategy
• refine website to match customer needs and business objectives

SOLUTION

How did you find Supple Digital?

Email and Phone Marketing

Why did you select Supple Digital over others?

• High ratings
• Company values aligned
• clearly credible and knowledgeable

How many teammates from Supple Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• We had worked with multiple digital agencies in the past and understood the basics of SEO.
• Supple started by seeking to understand my business in-depth: our service offering, customer types, success stories, pain points, etc.
• We worked together to determine suitable online strategies in-line with business objectives. Supple recommended well-researched keywords that would drive the right kind of traffic to our website.
• In addition to optimising my website, Supple increased our exposure and authority by collaborating with other websites and by writing multiple blog posts (with our input) to increase google rankings on important keywords.
• On multiple occassions they made improvements to our website in-line with evolving business strategies and learnings from traffic types.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased page rankings on agreed keywords. 
• Increased traffic to our website.
• Increased enquiry through our website.
• Better user experience on our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive via email and phone. Always accessible and open to educating and advising me. Importantly, everyone from Supple has delivered on what they said they would. They have multiple experts in certain fields who help, but at the same time there is a single point of contact for me should I wish to talk about anything.

What was your primary form of communication with Supple Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Incredibly transparent in what is often a 'black box' SEO industry. They are always happy to talk in detail about all of their recommendations and initiatives. They don't just point towards metrics (this page is ranking a bit better), but also actively engage to explore new ways to improve my business.

Are there any areas for improvement or something Supple Digital could have done differently?

Not really. I obviously wish website improvements could happen quicker but all Supple staff are methodical about everything and are focussed on delivering the best possible solutions. Quality takes time with anything.

BACKGROUND

Please describe your company and position.

I am the General Manager of Maroondah Heating & Cooling Pty Ltd

Describe what your company does in a single sentence.

Maroondah Heating and Cooling are the specialists in heating and cooling services for homes of all sizes. For more than 25+ years our friendly and qualified team has delivered comprehensive and cost-effective services to our valued customers, helping them to stay comfortable in their home all year long.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Supple Digital to accomplish?

• Grow organic traffic
• Get more calls from Google Profile
• Create a modern website

SOLUTION

How did you find Supple Digital?

Online Search

Why did you select Supple Digital over others?

• High ratings
• Good value for cost

How many teammates from Supple Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work Supple completed for us included extensive competitor analysis and keyword research. They designed and built a website that was optimised for search engines, user experience, and conversions. They created a new structure for our site that produced great results. Our approach with Supple focused on organic optimisation only, and over time, we have experienced steady and substantial growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have enjoyed a high jump in Google rankings. The majority of the keywords across all our websites now rank on Google’s first page, and many of these keywords are ranking in the number 1 position. We have experienced a sharp increase in enquiries and business through the websites, and our business has continued to expand and grow, in part thanks to the services provided by Supple.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Supple has always worked closely with us to provide custom solutions. They respond to inquiries and requests very quickly, and they really listen to us and value our input and feedback. We have regular in-depth meetings with the team, including quarterly audits. They are also available to communicate with us via phone or email.

What was your primary form of communication with Supple Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

We were most impressed by Supple’s ability to provide a solution that was designed especially for our business. Supple’s services helped us to expand into new parts of our industry and we are achieving sustainable long-term growth without paid ads.

Are there any areas for improvement or something Supple Digital could have done differently?

Nothing really comes to mind. They met all our expectations and more.

BACKGROUND

Please describe your company and your position there.

I own and run Mighty Collectibles, an online retailer of trading cards, board games, figurines, plushies, and other pop culture collectibles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Supple Digital, and what were your goals?

I hired Supple Digital to provide SEO services for my business, including keywords, copywriting, and a new website. The goal was to improve my business’s online presence and generate new business through Google search and my website.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Supple team was very thorough and professional when discussing how they could help my business grow. They provided a lot of information and were very clear in their communication. Supple presented a strong and personalised vision of what we could achieve together.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Supple’s work for Mighty Collectibles included competitor analysis, keyword research, website copywriting, and web design/development services. The SEO campaign is ongoing and reviewed regularly.

How many people from the vendor's team worked with you, and what were their positions?

I mainly worked with the sales team, an SEO specialist, and a content writer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My website now ranks very well and I am happy with the appearance of my online presence. I really enjoyed reading the website content. You could tell that the writer understood my products very well and used language that I would use and that my customers would use.

Describe their project management style, including communication tools and timeliness.

I was very happy with the work the team put in. They were easy to get in touch with and provided keywords, copy, and updates to the website design promptly. Any changes or feedback I had were taken on and understood quickly.

What did you find most impressive or unique about this company?

The ability to create engaging and knowledgeable content that still integrates the SEO keywords was one of the most impressive things about my experience with Supple. Overall, I am very impressed with their SEO knowledge and commitment to providing services that work for my brand.

Are there any areas for improvement or something they could have done differently?

Great work! Nothing to add.