Sunny River Management

Sunny River Management, LLC (SRM) represents the best of private equity and family investing. Our belief is that private investing exists to build better long-term businesses while providing well-earned liquidity and security to business owners. Traditional private investing models often short-circuit the long-term view by having an obligation to sell too soon, putting undue pressure on management teams to hit short-term returns. Meanwhile family capital provides stability and alignment of interests, but can fall victim to complacent ownership, stale thinking, and nepotism. SRM is the perfect middle-ground by providing long-term family capital with the drive, hunger, and attention to detail that comes with professional private equity investing. This allows us to make the right long-term decisions while still maintaining short-term performance.