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Get a custom proposalShopify redesigns, custom themes, and migrations.
Subframe is a Shopify studio operated in the US as Subframe Digital LLC. It was founded by Senior Product Designer and Design Engineer Orcun Ilbeyli, with 10 plus years shipping design systems and products at Sweatcoin with 150M plus downloads, Sojern, and Checkly.
The studio focuses on three services. Shopify store design and redesign for new builds and tired themes, including product pages, collections, cart, and checkout designed mobile first. Custom Online Store 2.0 theme development with lean Liquid, sections, metafields, and Core Web Vitals budgets and no app bloat. Migration to Shopify from WooCommerce, Magento, Shopware, Wix, or custom stacks, including catalog, variants, customers, order history, URL mapping, and 301 redirects, plus a conversion focused storefront.
Subframe stays small on purpose. Clients work directly with the founder from first call to handover, with fixed scope proposals, defined deliverables and milestones, and full ownership of theme code, docs, and access on handover. Best fit for Shopify merchants needing a redesign, new brands needing a first store, and teams leaving WooCommerce or legacy platforms who want senior design and engineering without agency handoffs.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
2 - 9
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Year founded
Founded 2026
- UX/UI Design
- 50%
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