stribe

We're stribe. A social media agency based in Hamburg and Munich, Germany - working with action sports, outdoor, travel, and lifestyle brands worldwide. We build cultural relevance with the strategic use of communities and subcultures to position brands where it matters most - inside the communities they want to reach. Because in action sports and lifestyle, you can't buy credibility. You have to earn it. stribe was founded by Jonathan Hendess, who grew up in the action sports scene and spent years leading strategy for major brands. That combination in deep cultural knowledge plus professional marketing expertise is what makes stribe unique. Our work is powered by the stribe collective: a top-tier network of creatives, strategists, content producers, and culture insiders united around one mission. Swarm intelligence over hierarchy. Passion over process. Beyond client work, stribe runs its own ventures, including the Impuls Festival, summerhouse Workation, monthly Action Sports Meetup Munich and Dings Skate Contest... because we believe the best agencies don't just talk about culture. They create it.