StrataBlue

BACKGROUND

Please describe your company and position.

I am the Paid Ads Manager of Market Lead

Describe what your company does in a single sentence.

Google ads, Facebook ads, Microsoft ads, Landing pages, Digital Marketing Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Increase sales

SOLUTION

How did you find StrataBlue?

Referral

Why did you select StrataBlue over others?

• Referred to me
• Company values aligned

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have collaborated closely with StrataBlue on an ongoing basis, implementing and optimizing a comprehensive paid ads strategy, to drive positive ROI across multiple channels. Scope of work includes running and managing Google Ads and Facebook Ads campaigns, continually refining targeting, ad creatives, and bidding strategies to maximize performance. Additionally, the team provides strategic digital marketing insights and regular performance reporting to ensure data-driven decision-making. Our approach is focused on achieving sustainable growth and measurable success for StrataBlue’s marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaborative work with StrataBlue has driven strong lead generation results across Google and Facebook Ads. We’ve reduced cost per lead (CPL), boosted on-page conversion rates, improved lead quality, and increased volume through optimized targeting, ad creatives, and bidding strategies. Lead forms and phone call inquiries have grown year on year, with ongoing refinements ensuring sustained performance and cost efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The StrataBlue team are exceptionally attentive with all deliverables and action items. Their reliability is a key component of our success, and why we continue to work together.

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

StrataBlue’s data-driven approach and willingness to test, refine, and scale set them apart. Slava and the team's collaborative mindset and openness to innovation, make them a great partner for driving long-term growth

Are there any areas for improvement or something StrataBlue could have done differently?

Nothing to report

BACKGROUND

Please describe your company and position.

I am the Founder, President and CEO of Summit Secure

Describe what your company does in a single sentence.

Summit Secure, based in Dallas, Texas, provides premier satellite-based resilient voice, video and data communications solutions and network services for remote locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• StrataBlue was brought in to assist with front-end development. Our platform is built using vue.js, a technology that StrataBlue specializes in.

SOLUTION

How did you find StrataBlue?

Referral

Why did you select StrataBlue over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A rather complicated broadcasting page with features like dynamic forms, group chat, and live video streaming was developed with assistance from StrataBlue. We utilize PHP and Laravel on the backend, and HTML, javascript, CSS, vue, vuex, nuxtjs, and lodash on the front end.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website is well-liked by our internal staff and is simple for users to explore. Although the site has only recently been created, it has been successful in communicating our brand, therefore it is too soon to tell how it will affect our stats.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The new website is well-liked by our internal staff and is simple for users to explore. Although the site has only recently been created, it has been successful in communicating our brand, therefore it is too soon to tell how it will affect our stats.

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Throughout the entire process, they demonstrated excellent responsiveness and initiative. We could get in touch with them whenever we wanted and anticipate a response.

Are there any areas for improvement or something StrataBlue could have done differently?

Everything went smoothly, however if we had created a checklist for both the creative and operational stages, the project would have been simpler.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of TALA

Describe what your company does in a single sentence.

TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Increase Online Presence 
• Increase Sales Revenue 
• Grow email marketing funnel 

SOLUTION

How did you find StrataBlue?

• Online Search
• Clutch Site

Why did you select StrataBlue over others?

• Great culture fit
• Company values aligned

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After two unsuccessful efforts at revamping our prior internet campaign with several marketing companies, we collaborated with StrataBlue on a multifaceted project. More precisely, we wanted an agency that could help us increase website traffic, expand our email list and handle email marketing, enhance our social media marketing, assist with the maintenance and expansion of organic social media, lead our search engine optimization initiatives, and eventually increase sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced CPC and doubled industry average click-through rates on Google Ads ads as of April. YoY, conversions climbed by 150%, and conversion value increased by 52%.organic social reach increased by 2633% and organic traffic by 25% MoM. significantly expanded our email list by using 4.87% CTR targeted social media advertisements. lower cost per receiver and higher email marketing CTR.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The group as a whole is incredibly agile, quick to react, and consistently willing to accept changes and/or criticism.

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's evident that the StrataBlue crew values its relationships deeply and puts in a lot of effort behind the scenes. They react quickly and consistently provide work on schedule.

Are there any areas for improvement or something StrataBlue could have done differently?

They have been great thus far.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing & Communications of United States Tennis Association, Midwest

Describe what your company does in a single sentence.

Our mission: To innovate, promote and grow the game of tennis

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Create secure website
• Organize information for consumer

SOLUTION

How did you find StrataBlue?

Referral

Why did you select StrataBlue over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Research 
  • The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behaviour, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. 
  • This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website. 
• Design 
  • Once we’re armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, sub page, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes. 
  • Next we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design. 
• Development 
  • Once you’ve approved the design, we’ll start building them using HTML, CSS, and Javascript.
• Wordpress Integration 
  • After testing the static layouts, we integrate the new designs with your current Wordpress theme. 
  • To do this we’ll need to mirror your live site in a development environment, then our QA department will test the site across different browsers (Firefox, Chrome, Safari, Internet Explorer 9+) and devices (iPhone 4S, Galaxy II). Any bugs that arise from this testing will be fixed prior to launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A live, working website that is easy to navigate from a provider and consumer standpoint.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The thing I appreciate so much about this company is the timely responses. Any question or issue that I brought to them was resolved quickly. They are great project partners. I never had one issue with communication or delivering items on time.

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have great communication, outline things clearly, and always make themselves available for questions. Process was easy from start to finish, and I look forward to working with them in the future.

Are there any areas for improvement or something StrataBlue could have done differently?

No issues or complaints from me.

BACKGROUND

Please describe your company and position.

I am the executive of Mount Comfort RV

Describe what your company does in a single sentence.

Mount Comfort RV is a Full-Service RV Dealership, RV Parts and Accessory Store and RV Rental Provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Manage Adwords and Online Advertising
• Help Manage Social Media Presence
• Create Promotional Emails and Blogs

SOLUTION

How did you find StrataBlue?

Referral

Why did you select StrataBlue over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with StrataBlue for over 15 years. Over that time, they created a website for us from scratch, wrote regular original blog posts, managed our online advertising and adwords, assisted with SEO, created posts for our social media platforms, generated regular email blasts and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to increase our visibility in our marketplace, increase customer engagement online and in turn ultimately increase sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables always came in on time and to our satisfaction.

What was your primary form of communication with StrataBlue?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

StrataBlue has the ability to adapt to the customer's needs and change as those needs change.

Are there any areas for improvement or something StrataBlue could have done differently?

On occasion, graphics did not come back as polished as I would have liked. That being said, StrataBlue would rework them to ensure they were to my liking.

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Carbon Health

Describe what your company does in a single sentence.

Carbon Health is a human-centered, tech-enabled healthcare company — our mission is to remove traditional boundaries in healthcare and make high-quality, personalized care accessible to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Redesigned website
• Transfer site to new host
• SEO

SOLUTION

How did you find StrataBlue?

Online Search

Why did you select StrataBlue over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

StrataBlue has been working on a complete redesign of my website, in addition to transferring my website from Squarespace to Wordpress. I reached out to them for help with SEO, and trusted them with my website. What they did with my website is remarkable - they listened to my vision while making it so professional.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am looking for more visitors on my site, referrals and new clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

StrataBlue kept me updated on every part of the project (from the very beginning as far as what kind of websites I like, what colors I want to stick to, etc to inception of the project). They kept me updated when the designer was working on what my site would look like, in addition to any updates or recommendations that they had to make my site look and operate better. They always responded in a timely manner, and I never felt nervous to reach out to them with any questions that I had.

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people that work there! Their expertise is next-level amazing, in addition to how warm and cordial they were throughout the whole process. I never felt uncomfortable reaching out to them or asking questions that may seem silly to people who specialize in tech/web.

Are there any areas for improvement or something StrataBlue could have done differently?

No, they exceeded my expectations.

BACKGROUND

Please describe your company and position.

I am the President of Windham Mountain Owners Association

Describe what your company does in a single sentence.

We are a Home Owners Association consisting of nearly 400 home owners on Windham Ski Mountain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Develope are private website dedicated to our home owners. It had to include a directory of Home Owners, Rules and Regulations, Blast Notification, Security and much more.
• Since we have no webmaster, the site had to be self contain and easy to update and make changes.
• Another goal was to allow the local business's to reach out to our home owners, as well as the county and local legislation.

SOLUTION

How did you find StrataBlue?

Referral

Why did you select StrataBlue over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to understand our requirements, our interaction needs (no technical staff on our side of the equation), construction of site, training manual, touring video of homes on the mountain, security for homeowner information allowing only other member owners to access the directory. We also asked for the capability to send our homeowners emergency blast emails, provide access to our associations Rules and Regulations and to interact with our various committees.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a functioning website and a quick and easy way to reach our homeowners. For various mailings such as invoices for dues, we can extract n/a information and create a mailing list. Homeowners can now reach neighbors by going to the site and accessing the directory (using secure access). Owners now get broadcasts of events and other activities taking place on the mountain. There are many more advantages and tools we can now deploy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked very closely with two individuals. Both were extremely responsive and knowledgeable. Each phase of the project was delivered on time, and as we went through the test phase, they were there to react quickly. Upper management was also touching base with us to insure that the project was moving forward as expected. They then provided a complete instruction manual that covered every aspect of our system. They even introduced us the our hosting site, and the maintenance group to respond to issues.

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The top-down management and staff were genuinely concerned about our experience, and that was obviously reflected in all the other staff members. The obvious was that they were technically savvy and knowledgeable.

Are there any areas for improvement or something StrataBlue could have done differently?

I am trying to think of an area that needs improvement, and when I find it I will let you know.

BACKGROUND

Please describe your company and position.

I am a Manager at Kayak Pools Midwest

Describe what your company does in a single sentence.

Sell & install swimming pools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Advertising
• Marketing

SOLUTION

How did you find StrataBlue?

Referral

Why did you select StrataBlue over others?

• Great culture fit
• Company values aligned

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

StrataBlue assists us with our advertising and marketing needs. They do web design for us, manage our social media presence and platforms, assist with new marketing materials and strategies as well as monthly spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in sales and calls.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

StrataBlue has always responded quickly to what we need, delivered results on time, and fulfilled all of our needs. Their project management is excellent and I have been very impressed with their follow through and follow up.

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by the quality of their work, attention to detail, and quick responses to take care of anything we need. They have never missed a deadline and always exceed our expectations.

Are there any areas for improvement or something StrataBlue could have done differently?

No, they are fantastic and the quality of work exceeds our expectations.

BACKGROUND

Please describe your company and position.

I am the Manager of Octagon MMA

Describe what your company does in a single sentence.

Mixed Martial Arts Gym

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StrataBlue to accomplish?

• Growth

SOLUTION

How did you find StrataBlue?

Other

Why did you select StrataBlue over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from StrataBlue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly meetings on the results of the campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurables were based upon new member sign ups.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely

What was your primary form of communication with StrataBlue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

StrataBlue can find pull or push solutions from multiple vendors to meet all the needs of our campaign to allow us to achieve maximum success.

Are there any areas for improvement or something StrataBlue could have done differently?

No