Stone Road Media

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Rogers Sporting Goods, a sporting goods store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stone Road Media?

We needed help with social media and digital advertising.

SOLUTION

What was the scope of their involvement?

Stone Road Media runs all of our advertising needs through PPC and social media management. They do analytics tasks to make shopping, Google, and social media ads. Their team also produces videos that we feature on YouTube.

What is the team composition?

I work with two members of their team, including Jeremy (Co-Owner & CEO).

How did you come to work with Stone Road Media?

We found them through Google research, and we decided to engage with them based on the PR work they’ve done with other vendors.

How much have you invested in them?

We’ve spent around $100,000 with them so far.

What is the status of this engagement?

We started working together in May 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They listen to us and do a great job in improving our ROI. In addition to that, they focus on growing the right categories for us, like clothing, which is a higher margin item for us.

How did Stone Road Media perform from a project management standpoint?

Project management is great; they provide weekly reports to us through a dashboard to track how much money they spent and generated. In terms of communication, we use email and video calls.

What did you find most impressive about them?

They have a great understanding of our industry compared to other companies we’ve worked with in the past; this enables them to focus on what we really need, which reflects a good ROI four times better than what we were getting.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’ve been impressed with their work, and every time we think that something’s wrong, they have a great explanation for it, so it’s great to have them as a partner.

Do you have any advice for potential customers?

Let them do their thing; they do a great job, pay attention to numbers, and are good at driving sales.