Stitch Marketing Research

BACKGROUND

Introduce your business and what you do there.

I’m a management trustee for a Taft-Hartley Trust Fund and employee welfare plan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stitch Marketing Research?

We were seeking to expand our employee health center and open an additional location. We wanted to assess if that would drive greater participation in the fund's health center, provide a convenient location for preventive care for the employee/members of the plan and support continued cost management for the participating employers.

SOLUTION

What was the scope of their involvement?

Stitch Marketing Research provided consulting services to help us develop key deliverables, analysis, reporting, strategic direction, and presentation of all data and findings. The program consisted of 8 focus groups and 24 in-depth interviews conducted in English and Spanish. Stich Marketing also delivered several presentations to the fund trustees to gain support for the project, educate us on the focus group process and key deliverables. They produced and presented a final report with easily actionable recommendations and insights.

What is the team composition?

We worked with 2–5 individuals from Stitch Marketing Research.

How did you come to work with Stitch Marketing Research?

We found them through an online search. We chose them because they were close to our geographic location, had a great culture fit, and their company values aligned with ours. From the very beginning, Stitch was interested in our mission, cared about our goals, educated us on the process, and understood the complexity of our relationships. They never shied away from this complex project, and demonstrated incredible expertise and professionalism to help us understand more than we thought we knew or needed to know.

What is the status of this engagement?

We worked together between February–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We learned that we had much work to do in tandem with looking at expanding the services and location of our health center. Due to Stitch's work, we avoided the risks of an under informed investment and have used the findings to build action plans with the provider and plan professionals to grow our impact along the path to future expansion plans. 

How did Stitch Marketing Research perform from a project management standpoint?

Stitch Marketing Research’s project management was exceptional. They were professional, patient, and always on time. We primarily communicated via email, video calls, and in person. Their bilingual expertise was invaluable to the success of the project. 

What did you find most impressive about them?

We were impressed with their ability to quickly understand the complex dynamics of the union-labor partnership involved and the relationships of the people involved. Their expertise in city government and related services was a huge asset to this project. Despite the complexities and the informal nature of the group, they knew exactly how to present information and guide us through the process.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and your position there.

San Diego Sport innovators is a 501c3 focused on the SD Lifestyle industry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stitch Marketing Research?

periodically we research the economic impact of a portion of our industry. Stitch represented out interests in surveying te economic impact of the Cycling industry here in San Diego.

What were your goals for this project?

to quantify the metrics of the Economic impact of cycling in SD

SOLUTION

How did you select this vendor?

By previous projects and reputation,

Describe the project in detail.

Stitch did a complete analysis. You can find it on the SDSI website. It is THE definitive work on the subject.

What was the team composition?

Stitich headed the project and mobilized a wide network of related companies, universities and research specialists. We could never have accessed these resources. It was an impressive flex and mobilization of lots of very good resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

the outcome helped us understand the bike industry here in SD. We are a membership organization so having details that were not previously available to the cycling community enabled us to expand our network. It also helped the Community understand one of our core industries.

How effective was the workflow between your team and theirs?

very,

What did you find most impressive about this company?

We are 100% satisfied.

Are there any areas for improvement?

no. I look forward to the next project with Stitch.