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AI Search Optimization - GEO / AEO Consultancy

Stellar AEO Labs is an AI Search Optimization consultancy helping brands become visible, credible, and cited in AI-generated answers on platforms like ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity.

Stellar specializes in Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO). We deliver comprehensive GEO / AEO audits, strategy, roadmaps, implementation, education, and ongoing optimization.

  • Min project size
    $1,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    Albany, NY
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Neha Singh
Founder & CEO About the Team

1 Locations

  • Albany , NY

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    Our Story

    Neha Singh, founder of Stellar AEO Labs, has 20+ years of experience building digital products and optimizing web experiences at Google, Vogue and startups. She has been featured in 200+ press articles in CNN, CNBC, Forbes, TechCrunch, AdWeek, WWD, Business of Fashion, VentureBeat and more. She has won multiple industry awards including AdWeek AI Trailblazers Power 100, CSA Top Women in Retail Tech and Inc. Top 100 Female Founders. She has been an on-stage speaker at 50+ conferences and events.

    Meet the Team

    Neha Singh

    Neha SinghFounder & CEO

    • Software Engineer & Tech Lead at Google for 5 years • Head of Product at Vogue for 4 years • Founder & CEO of Obsess for 8 years, AI-powered commerce platform used by global brands (acquired) • https://www.linkedin.com/in/neha-singh-679a9b17/

    What Sets Us Apart

    Proprietary GEO Framework

    We have developed a product-driven scoring and evaluation system that makes AI optimization measurable and defensible, not just based on trends or generic best practices.

    GEO-Native

    We are built from day one for how AI engines operate, rather than retrofitting legacy SEO tactics for a fundamentally different discovery layer.

    Preserving Brand Integrity

    We structure our change recommendations such that they preserve your brand, design, and voice - strengthening and not diluting what makes you distinctive.

    Commonly Asked Questions

    Stellar AEO Labs' unique approach to Generative Engine Optimization (GEO) is a proprietary content engineering framework that aligns websites with how Large Language Models actually retrieve, interpret, and cite content. Most agencies adapt traditional SEO tactics to AI search. Stellar starts from the opposite direction: we analyze how AI systems generate answers and then optimize content for citation within those answers. Rather than chasing traditional keyword volume, our methodology focuses on entity resolution, high-trust data source seeding, and RAG (Retrieval-Augmented Generation) optimization. Our framework evaluates and improves five critical GEO pillars: (1) Content Intelligence: Clear, extractable, entity-rich statements that AI models can summarize without ambiguity. (2) Structured Data: Schema and machine-readable signals that expose facts directly to AI systems. (3) Authority Signals: Externally verifiable validation that increases citation trust. (4) Indexability: Technical accessibility for AI crawlers and retrieval systems. (5) Recency: Freshness signals that influence real-time answer generation. The result is increased likelihood of being cited, summarized, and recommended in AI-generated answers across platforms such as ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity. Stellar treats AI search optimization as a product-driven structural discipline, not a marketing trend.

    A Stellar GEO audit evaluates how well your website and content is structured to be crawled, interpreted, and trusted by LLMs like ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. The audit process involves performing an evaluation against a quantified rubric consisting of 50+ factors across five key GEO pillars: Content Intelligence, Structured Data, Authority Signals, Indexability, and Recency. The deliverables for the GEO audit include: • Overall AI search readiness score • Score for each key GEO pillar • Detailed analysis for each key pillar including what's working well, what needs improvements and change recommendations • AI visibility snapshot • Competitive comparison • Prioritized technical and content recommendations. The audit is a comprehensive diagnostic of how LLMs currently perceive your brand. We identify knowledge gaps, negative sentiment associations, and missed citation opportunities, delivering a strategic roadmap to overhaul your entity authority and capture the AI-driven discovery pipeline.

    Traditional SEO agencies optimize for link algorithms. Stellar AEO Labs optimizes for Large Language Models (LLMs). While standard SEO agencies focus on keyword optimization and backlinks, we focus on training the AI ecosystem to trust your brand. Stellar is an AEO / GEO-native agency, that was formed to design best practices for website optimization based on how modern AI engines retrieve, interpret and cite content. Our specialized focus on Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO) ensures that as consumer behavior shifts from scrolling search engine link results to having direct conversations with AI, your brand can remain competitive in the AI's recommendations.

    Stellar AEO Labs optimizes content for AI systems that generate real-time answers, including ChatGPT, Gemini, Google AI Overviews, Claude, Perplexity, Grok, and emerging large language models. These platforms use retrieval systems that fetch live web content during user queries. Brands that structure their content clearly and expose machine-readable signals are more likely to be cited. Stellar’s framework is platform-agnostic. Rather than optimizing for one model, we improve the underlying clarity, structure, and authority of a website so it performs across AI ecosystems.

    Because generative AI models update their training data and retrieval index at different frequencies, timeline expectations differ from legacy SEO. Stellar AEO Labs typically establishes baseline AI visibility improvements and targeted citation placements within 60 to 90 days. Comprehensive entity dominance and significant shifts in AI Share of Voice generally mature within 4 to 6 months, depending on your industry's competitive semantic density and the specific RAG strategies deployed.

    Locations (1)

    418 Broadway, STE N Albany, NY, United States 12207

    2 - 5

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