Starty

Hi, we are Starty. Product design firm which helps businesses be closer to their users via memorable user experience. We are specialized in web and app design for startups or existing products who want to rethink their vision.

We prefer to work closely with founders or decision-makers to reduce misunderstanding and achieve business goals.

We believe in a clear product design process that helps deliver good products. You could work with us at any stage of this process but we prefer to be consistent in our decisions and don't skip any step.

Our product design process:

1. Discover

Identify business problems we are trying to solve.

Output: A final brief

2. Define

Find insights.

• Problem Statement
• User and competitor research
• Customer journey map
• User Personas
• Define technical and functional restrictions
• Value Proposition Canvas

Output: User Personas, Problem Statement, Value Proposition Canvas, Model Kano

3. Idiate

Generate as many hypotheses or potential solutions as possible.

• Product decomposition
• User flows
• Lo-fi wireframes
• Rapid prototyping
• User Testing

Output: A concept or product vision with first prototypes.

4. Deliver

Release your solution and push it out to your users.

• UI design
• User Testing
• Design system or UI kit for devs
• Design QA (for development)

Output: Final product/solution which answers to your original challenge