Standard Insights

Standard Insights is an all-in-one consumer research platform designed to make high-quality insights accessible to every team. Traditional research tools are often slow, expensive, and built for experts, leaving most organizations reliant on instinct rather than evidence. On the other side, DIY form tools are quick but limited, unable to deliver the depth needed for brand and product decisions.

We built Standard Insights to reimagine the research journey. Our platform lets you design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results — all in one place. AI technology streamlines survey building, data analysis, and reporting, so teams can focus on strategy instead of manual tasks. 

Companies use Standard Insights for brand tracking, concept testing, campaign measurement, customer profiling, and understanding product usage. From startups launching into new markets to global brands refining campaigns, our goal is to make research simple, fast, and cost-effective.

We already support teams at Unilever, Cartier, PepsiCo, iHerb, and Sia Partners, helping them move quickly while staying close to their customers. With transparent pricing, collaborative workspaces, and multi-language support, Standard Insights is enterprise-ready yet approachable for teams of any size.