SSBC GmbH - Brand Naming Agency

Naming Agency SSBC

SSBC is an internationally award-winning naming agency and B2B brand consultancy with a clear strategic focus.
For more than 18 years, we have been developing brand names, product names, company names, and naming systems that position companies sustainably, set them apart, and build long-term brand value.

Our approach combines strategic brand consulting, professional name development, and legal certainty in an integrated process. We do not view naming as a one-off creative exercise, but as a strategic asset—with immediate impact on positioning, communication, sales, and growth. SSBC supports companies from brand positioning through to internationally protectable brand names.

Our clients include ambitious start-ups, leading mid-sized companies, and publicly listed corporations—particularly in B2B and technology-driven sectors. A key differentiator of SSBC is our foundation in strategic brand consulting. Our naming projects are based on a deep understanding of business models, value propositions, market dynamics, and target audiences. The result is names that are strategically sound, internally aligned, externally clear, and internationally scalable.

With our proprietary Naming methodology, we ensure a clearly structured, decision-ready naming process — including linguistic, cultural, and trademark evaluations. Our work has received numerous international awards and stands for strategic quality, creative excellence, and lasting brand impact.

SSBC does not create names for the moment — but brand names with substance, direction, and a future.