SQUARED

BACKGROUND

Introduce your business and what you do there.

I’m the department manager of a consumer products and services company. We’re a Bulgarian brand specializing in premium electrical heating solutions. We offer products like water heaters, bathroom heaters, and convectors for homes, offices, and public spaces, with a focus on quality, efficiency, and customer service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SQUARED?

We needed help creating a unique visual identity.

SOLUTION

What was the scope of their involvement?

SQUARED has helped us with rebranding. They’ve delivered a new logo, graphic elements, colors, and more.

What is the team composition?

We’ve worked with one teammate from SQUARED.

How did you come to work with SQUARED?

We found them through a referral. We chose them over other options because they had high ratings.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with them in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received good customer feedback.

How did SQUARED perform from a project management standpoint?

SQUARED delivers on time. We communicate via email and messaging apps.

What did you find most impressive about them?

They always deliver on time.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I'm an executie at Balin

Describe what your company does in a single sentence.

Balin is a brand creating beautifully crafted toys and products for children that educate, inspire and delight.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SQUARED to accomplish?

• Brand Identity
• Creative Strategy & Positioning
• Toy design
• Communication Strategy

SOLUTION

How did you find SQUARED?

Referral

Why did you select SQUARED over others?

• High ratings
• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from SQUARED were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SQUARED was entitled to create our full strategic positioning, brand assets and communication from the design of our logo and full branding identity to the colors and shapes of our toys and characters. And then brought them to life in a series of charming hand drawn illustrations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SQUARED created a playful universe of hand-crafted toys, intuitive design, compelling storytelling and heartwarming visuals wrapped in minimalistic but unmistakable brand identity that brings the magic of childhood to life.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency showed collaborative spirit with amazing creative direction, producing content that is emotionally resonant with what we didn't even know we wanted. They managed to create a whole universe for us. 

What was your primary form of communication with SQUARED?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their gut feeling, combined with a fluid and flawless management of different advertising techniques, is impressive.

Are there any areas for improvement or something SQUARED could have done differently?

We are extremely happy with our still ongoing collaboration with them.

BACKGROUND

Introduce your business and what you do there.

I'm the business owner of Adapta+, a company that specializes in creating integrated interior and exterior branding solutions. We transform spaces into immersive brand experiences through design, signage, wayfinding, project management, and consultancy services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SQUARED?

We needed help with a corporate office interior branding project.

SOLUTION

What was the scope of their involvement?

SQUARED helped us with a corporate office interior branding project from scratch, including the creation of a comprehensive graphic system. The team integrated the visual identity across informational signage, interior navigation, and zone identification. They also designed wall and glass graphics for the reception areas, common areas, kitchen, and service spaces.

What is the team composition?

We worked with one teammate from SQUARED.

How did you come to work with SQUARED?

Someone referred SQUARED to me. I chose them over other options because they were close to my geographic location, and our company values aligned.

What is the status of this engagement?

We worked together from December 2024–January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SQUARED's work led to clear and measurable improvements across several key areas. The implementation of a coherent graphic and wayfinding system significantly improved spatial orientation and navigation efficiency within the office. Employees reported a better understanding of zones and functions, which contributed to smoother daily workflows and increased overall satisfaction with the work environment.From a brand perspective, the consistent integration of visual identity elements strengthened brand recognition and created a more cohesive and professional impression for visitors and clients. The space began to communicate the company's culture more clearly, resulting in more positive feedback from both employees and external stakeholders. Overall, their work contributed to the broader success of our business, including increased client inquiries and improved employee retention.

How did SQUARED perform from a project management standpoint?

SQUARED delivered on time. We communicated through in-person meetings, emails, and messaging apps.

What did you find most impressive about them?

SQUARED's creativity was impressive. Their team demonstrated a strong ability to develop a cohesive system and deliver a truly holistic brand experience that fostered a clear sense of identity and culture within the space. Through strategic thinking and thoughtful integration of branding elements, they achieved a noticeable impact on customer perception, enhanced employee satisfaction, and strengthened overall brand recognition.

Are there any areas they could improve?

There's always room for refinement in any project. However, the overall process and final outcome were highly satisfying. SQUARED delivered a high-end result with strong attention to detail and quality, meeting the project's goals effectively.