What evidence can you share that demonstrates the impact of the engagement?
There is an impact in looking at the website we have now versus our former one. Square 2 gave us a six-week timeline, and we hit it. They delivered something that will add value to our organization.
This partnership has helped us alter our thinking and change the way we focus our business. Historically, we were product-focused. With Square 2’s help, we’re moving toward a customer-focused, practical, application model that focuses our success on our customer’s success.
One of the things that I’ve been happy with and has immensely helped is having a project manager. I always know that if I need something, Frank will be available, approachable, and will get me the answer I need so I can keep my team informed, up-to-date, and focused on the work at hand.
From the get-go, Square 2 has had our best interest in mind. Our initial goal was rolling out all of the engagement into one major process. After having some conversations and consultations, Square 2 made the recommendation we break this into two phases so we could focus our efforts on each phase to get the highest level of value.
As opposed to forcing something through, they helped us think strategically about what was going to drive the most value and success as well as not be too cumbersome of a project for our business. This allowed me to go to my executive team and give a rationale as to why things would be scoped how they were. It was a consultative and collaborative conversation that was rooted in the overall success of our project and business, which was really appreciated.
How did Square 2 perform from a project management standpoint?
They’ve done a wonderful job with project management. I’ve worked with dozens of agencies, and they are the strongest project management-based team I’ve been a part of. I meet with Frank and our growth consultant daily for 30-minute huddles to go over what has been achieved. We also go over upcoming goals we have over the next 24 hours to keep the project going as well as troubleshoot any items.
We have a dedicated team working on our project. They were all working on other projects, but everyone is very communicative and available if there are needs. This was great especially considering we realigned the scope down the road. Their team was more than willing to help us accomplish that and make sure we were successful.
Everyone has a role to play and does their part to understand the overall goal of the project. This success is tied to the accelerator model they’ve built and the importance of having one point person on each side. All-in-all, it’s been a painless experience as much as building a website can be.
What did you find most impressive about them?
The speed with which they deliver valuable assets that will drive leads and customer impact has been most impressive We went from a blank sheet of paper to a fully launched website in just six weeks. Normally, that’d take 6–8 months at the level of complexity that we needed. The level of hands-on support and accessibility from their team is excellent.
Are there any areas they could improve?
Looking at the big picture, the positive things highly outweigh any negative experience we’ve had. Constructively, the only thing that would’ve been helpful could’ve happened in the early stages. If there was an opportunity in the discovery process, before getting down the road in the project, to help organizations like us understand scope and gaps, I'd find that helpful.
This would help us to see where things could potentially fall or slow down. This effort was done to an extent, but it was one of those situations where we didn’t know what we didn’t know until we were in it. If there was a way to get to those tough questions about technology and gaps on the teams that would manage or own processes, that'd be helpful.
I’m relatively new to my company, and this was my first project. It was successful so we’re happy and proud. As a newer person, there are places where I don’t know the business yet. Being able to help prod and get to those answers and solutions would be helpful. This could’ve been done to a higher level.
Do you have any advice for potential customers?
Square 2 is willing to move as quickly as an organization needs. You must be ready to pull the trigger and make decisions if you want to achieve the same results we had. Their team is dedicated and truly built to drive value. However, they’re only as good as the input they’re getting from a client.
Make sure you’re ready to make those decisions and fully prepared to understand what all of this entails. Also, be sure to have someone who’s solely dedicated to the relationship from the client-side.