The Sprout PR

BACKGROUND

Please describe your company and position.

I am the Principal of Get Ink DIY

Describe what your company does in a single sentence.

Boutique PR Agency that supports clients in the home design, remodeling, and building products space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Sprout PR to accomplish?

• Generate media coverage
• Reporting and Monitoring

SOLUTION

How did you find The Sprout PR?

Referral

Why did you select The Sprout PR over others?

• Great culture fit
• Good value for cost
• Referred to me
• Other

How many teammates from The Sprout PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Nikki supported my clients across several PR accounts, with a primary focus on reactive media outreach. Her scope of work included monitoring platforms such as HARO, SOS, and Qwoted, identifying relevant media opportunities, and drafting expert commentary tailored to each client’s voice and expertise. She also handled submission tracking and maintained records of pending and secured placements.

Key deliverables included:

Daily monitoring of media request platforms
Writing and submitting expert responses on behalf of clients
Maintaining a tracker of media queries and responses
Coordinating with me for approvals when needed
Supporting monthly PR reporting by gathering and organizing earned placements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During her time on the project, Nikki secured dozens of expert mentions for my clients across top-tier and niche media outlets. Her contributions led to placements in The Wall Street Journal, Forbes, Architectural Digest, and many others.

These results helped increase client visibility, build credibility, and drive valuable backlinks for SEO, demonstrating clear impact from her work on reactive PR.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nikki was responsive and eager to support, and she consistently came through with deliverables when it mattered most. While some tasks were handled close to deadlines, she remained flexible and receptive to feedback, ensuring the work got done.

What was your primary form of communication with The Sprout PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about working with Nikki was her strong understanding of the U.S. media landscape. She demonstrated a solid grasp of what journalists are looking for and how to craft responses that resonate, which played a key role in securing high-quality placements. Her ability to navigate reactive PR platforms and identify the right opportunities made her a valuable asset to my team.

Are there any areas for improvement or something The Sprout PR could have done differently?

As my agency’s focus and client needs evolved, the type of support I required shifted as well. This wasn’t a reflection of The Sprout PR’s capabilities, but rather a change in direction on my end. I know Nikki is always working on improving communication, prioritization, and overall workflow, which speaks to her dedication and professionalism. I would absolutely consider working with her again for those needs and would recommend her to others looking for targeted media outreach support.

BACKGROUND

Please describe your company and position.

I am the Founders and CEO of London House Cleaners

Describe what your company does in a single sentence.

We provide top-quality cleaning services across London and surrounding areas. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Sprout PR to accomplish?

• Increase Brand Visibility: Our primary goal was to boost our presence in the market and reach a broader audience. The Sprout PR helped us achieve this by securing features in leading media outlets, which significantly elevated our brand's profile.
• Enhance Credibility: We aimed to establish ourselves as a trusted leader in the cleaning industry. Through strategic PR campaigns, The Sprout PR positioned us as experts in our field, which has greatly enhanced our reputation among potential clients and industry peers.
• Drive Customer Engagement: With The Sprout PR’s creative and targeted campaigns, we wanted to engage more effectively with our existing customers while attracting new ones. Their innovative approaches and precise targeting have resulted in increased interactions on our digital platforms and more customer inquiries.

SOLUTION

How did you find The Sprout PR?

Online Search

Why did you select The Sprout PR over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from The Sprout PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In our collaboration with The Sprout PR, one of the standout achievements was securing features in over 100 tier 1 media outlets, significantly broadening our audience and reinforcing our status in the industry. The Sprout PR crafted a focused media outreach strategy that targeted key publications within the home improvement and lifestyle sectors. This resulted in high-profile placements in prestigious outlets such as Ideal Home, Homes and Gardens, Yahoo, Real Simple, Best Products, The Mirror, MSN, AP News, Wigan Today, The Spruce, Inkl, Yorkshire Evening Post, The News, The Star, and the New York Times Post, among others. These features were crucial in enhancing our brand's visibility, attracting new business, and establishing London House Cleaners as a leading authority in the cleaning sector. The exposure gained from these press features has had a lasting impact on our business, driving increased engagement and fostering significant growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with The Sprout PR yielded significant measurable outcomes that underscored the success and progress of our initiatives. Firstly, we saw a substantial increase in traffic to our website, largely driven by the extensive media coverage we received. This influx was reflected in our analytics, showing a higher volume of visits and increased engagement on our service pages.

Additionally, our Domain Rating improved remarkably. The backlinks from high-authority media sites not only boosted our SEO performance but also enhanced our overall web presence. This improvement was a direct result of the strategic press features arranged by The Sprout PR.

Furthermore, the consistent positive exposure helped build our reputation and trust within the market. Being featured in over 100 tier 1 media outlets established London House Cleaners as a mature and credible player in a highly competitive industry. This recognition has been pivotal in differentiating us from competitors and solidifying our standing as a trusted leader in home cleaning services.

Overall, these measurable outcomes—from increased web traffic and improved Domain Rating to enhanced reputation and market trust—demonstrate the effectiveness of our PR efforts and the value brought by The Sprout PR’s expertise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Sprout PR excelled in project management, consistently delivering results on time. Their team demonstrated exceptional organizational skills, maintaining clear and proactive communication throughout our collaboration. They adhered to timelines meticulously, ensuring that all milestones were met without delay. This timely delivery was crucial in capitalizing on media opportunities and maintaining the momentum of our PR campaigns. Their reliability and efficiency in managing the project not only met but often exceeded our expectations, contributing significantly to the seamless execution and success of our public relations objectives.

What was your primary form of communication with The Sprout PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets The Sprout PR apart is their genuine dedication to our growth and their innovative approach to PR. They're not just about getting our name out there; they strategically craft our image to resonate with our target audience, aligning with our long-term growth objectives. Their ability to consistently secure placements in top-tier publications and their knack for tailoring messages that reflect our brand’s core values really make them stand out. It's impressive how they handle each challenge with creativity and a deep understanding of market dynamics. This personalized and thoughtful approach has been instrumental in our ongoing success and expansion.

Are there any areas for improvement or something The Sprout PR could have done differently?

It's challenging to pinpoint anything we truly dislike about The Sprout PR because they consistently go above and beyond our expectations. If there's one thing that stands out, it might be that their high level of commitment and their bustling client list means we have to be very clear and proactive in our communications to keep things moving swiftly. However, this also speaks to their professionalism and popularity in the industry, which are ultimately huge positives for us. Their exceptional service more than makes up for the need for a bit more coordination on our end.