SplitMetrics Growth Services

BACKGROUND

Please describe your company and your position there.

Cocologics is a pioneer and innovator in the field of mobile photography and best known for its flagship iOS app ProCamera. I am part of the team as communications manager since 2015.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency?

For every app on the App Store >>visibility<< is key. By hiring App Radar we connected with experts who really focus on keyword optimization and dive in on Apple's paid search mechanism.

SOLUTION

How did you select App Radar Agency?

We chose App Radar back in 2020 because they offered the full service we were looking for: a sophisticated data center for App Store metrics, multi-lingual experts, many years of experience and a flexible pricing model. The partnership is still going strong, so we made the right decision back then!

Describe the scope of their work in detail.

The continuous service they provide to us can be broken down into two categories: ASO + ASA. This means optimizing our App Store page (most importantly: App Store keywords) in various locals + managing our Apple Search Ads account where they intelligently search for and bid on the most relevant keywords (Paid Search).

What was the team composition?

From the beginning of the project, we worked closely with the Director App Marketing Services. For both ASA and ASO we have personal account managers who work with us on a very regular basis, including monthly online meetings and constant exchange via Slack.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a noticeable increase in app sales which can be directly linked to better App Store rankings on multiple continents. We are very pleased with the constant monitoring of rankings, paid search and the focus on key performance indicators. It's a data driven optimization so we see again and again that the budgets are spent smartly.

How effective was the workflow between your team and theirs?

It's a very effective workflow that has proven to be just right for us in the last two and a half years. By having scheduled, monthly meetings that are based on detailed presentations as well as the opportunity for direct communication via Slack every day of the week, we feel like we are in very good hands.

What did you find most impressive about this company?

Their network of experts worldwide, which allows them to provide tailored services, has stood out in the workflow. (e.g. native speakers for linguistic and cultural feedback in Asian markets).

Is there any area for improvement or anything that could have been done differently?

When we asked about switching to certain platforms they could always meet our requests.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Chatterbug, an e-learning company. We’re an online language learning school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with App Radar Agency?

We didn’t have an internal marketing team specialized in apps, so we were looking for help to market our mobile platform.

SOLUTION

What was the scope of their involvement?

App Radar Agency has been marketing our app for us. Their tasks include app store optimization, organic downloads, putting our metadata in the Play Store and App Store to help us rank better, and paid advertising on Instagram, Facebook, TikTok, and Snapchat. They’ve also set up a mobile measurement provider to track the traffic that comes to our platform.

What is the team composition?

We’ve been mainly working with an account manager from their team.

How much money have you invested in this partnership?

We’ve spent €1–€5 million (approximately $1–$5 million USD) with them.

What is the status of this engagement?

We started working together in June 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our costs per sign-up and active users are great, which are the two main KPIs of the project — we’ve decreased our costs by more than 50%, which enables us to invest in other areas.

How did App Radar Agency perform from a project management standpoint?

They always meet our deadlines and budgets. In addition, they’re very responsive — we use Slack as our main communication tool. We also have weekly calls to review the numbers and what we want to do next.

What did you find most impressive about them?

Their passion and transparency are outstanding; they help us to spend our money smartly by focusing on areas that work best for us. This distinguishes them from other providers because not many agencies are interested in this kind of collaboration and thoughtful commitment.

Do you have any advice for potential customers?

Be honest and treat them respectfully — if the team is happy, they’ll be delighted to work with you. Also, formulate your requirements properly so they can meet your expectations.

BACKGROUND

Please describe your company and your position there.

Mobile Game publisher leading the genre.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We hire AppRadar to optimise our ASO.

SOLUTION

How did you select this vendor and what were the deciding factors?

A mix of pricing and performance.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First AppRadar did an in-depth audit of our ASO performances. They then suggested optimisation strategy and a roadmap. They deliver the roadmap we agreed on.

How many resources from the vendor's team worked with you, and what were their positions?

We had a client success manager and 1 ASO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw positive results in terms of KPIs and learnings.

How effective was the workflow between your team and theirs?

The workflow was positive between the 2 teams.

What did you find most impressive or unique about this company?

We were impressed by their ability to do quick and in-depth analyses of specific behavior.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a health technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We wanted to improve our ASO in the App Store and Play Store. We wanted to find ways to reach more people organically through the app store search.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a lot of online research and App Radar had the most online education and resources available to people to learn about ASO.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

App Radar audited our existing app store presence in terms of terms used, our screenshots and videos and provided suggestions and areas for improvement.

How many resources from the vendor's team worked with you, and what were their positions?

I worded directly with 2 of their staff on this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far I have seen an increase in organic reach for our app in the app and play store since updating our description and terms used in our app store listing.

How effective was the workflow between your team and theirs?

I found working with the team at App Radar was clear and straightforward.

What did you find most impressive or unique about this company?

I had many questions related to my consultation and I found that they answered my questions and provided insights on the process.

Are there any areas for improvement or something they could have done differently?

No I had a great experience working with them.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a mobile gaming publisher.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

Performance on the Apple App Store is not nearly good as on the Google Play Store. Analyze both stores to find out why - App Store Optimization and Ads strategy review incl. directions for a mobile card game with around 5 Mio downloads on Google Play Store and 1 Mio download on the Apple App Store.

SOLUTION

How did you select this vendor and what were the deciding factors?

We are using the App Radar ASO tool for many years and were keen to try the services too.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Analyze the game on Google Play and Apple App Store, and discuss the outcome, and the next steps.

How many people from the vendor's team worked with you, and what were their positions?

1 ASO expert and 1 Ads (Google Ads + ASA) expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Great analysis, discussion, and even better advice on the next step to improve the performance.

Describe their project management style, including communication tools and timeliness.

A collaborative approach, discussing the challenges, the goal, and the timeline. We were using Slack for real-time collaboration and email for time schedules.

What did you find most impressive or unique about this company?

Great outcome, very clear direction on the next steps - how to improve the performance step by step and in detail.

Are there any areas for improvement or something they could have done differently?

Don't see any at the moment.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of an independent app development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We were launching our first app and engaged App Radar in order to launch our Apple App Store presence and ASA and ASO strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched and interviewed several providers and were also recommended their services by colleagues.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

App Radar was a sop to nuts experience, which provided us with guidance and professional input along the way. They created our store metadata, guided us with creatives, and setup our marketing campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

Account manager and 2 dedicated technical resources.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The advice was very instrumental in our further strategies, and the campaigns set up up to increase growth exponentially.

How effective was the workflow between your team and theirs?

Generally excellent. Any issues were professionally resolved, and we continue to work with them today.

What did you find most impressive or unique about this company?

Willing to deal with startups and the quality of work has been excellent. As always, good communication is required to ensure a good working relationship.

Are there any areas for improvement or something they could have done differently?

Some additional education and explanation of thought behind the process would be helpful. Also, more engagement to help solve peripheral issues, such as 3rd party tracking solutions, etc. Overall, a minor complaint.

BACKGROUND

Please describe your company and your position there.

I am creative producer at WhaleKit Studio

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We hired App Radar to help our game Left to Survive reach organic growth in the German market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor because App Radar had great expertise in providing ASO services for German market, across Google Play and App Store.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

App Radar prepared text metadata set for Germany, as well as suggested some ideas for creative optimization, even though it was not listed in the scope of work. App Radar also provided us with common instructions on do's and dont's in the ASO process.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Bernhard Schodl, ASO Manager, and Lukas Königshofer, Director App Marketing Services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We implemented all the texts suggested by App Radar, however, the update collided with the reduction of paid traffic. Therefore, we did not notice any noticeable effects on organic. Nevertheless, we were satisfied with the quality of the metadata.

Describe their project management style, including communication tools and timeliness.

App Radar met all the deadlines, we communicated via Slack and also held monthly meetings.

What did you find most impressive or unique about this company?

We were satisfied with App Radar's team professionalism and expertise. We were especially happy that our app page now looks more "native" to German speakers.

Are there any areas for improvement or something they could have done differently?

The only thing I would like to mention is presentations: there was too many texts on the slides, so it was hard to look through all of it in the course of a live call :)

BACKGROUND

Please describe your company and your position there.

BitBurst provides survey participants to market researchers. As a founder, I am conceptualizing the apps and where the participants are coming from.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

Drive as many users as possible to our apps.

SOLUTION

How did you select this vendor and what were the deciding factors?

Doing good ASO and marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We were doing ASO in terms of Keyword optimization as well as asset testing. Moreover, we did App Store Advertising (ASA) to support the ASO outcomes.

How many people from the vendor's team worked with you, and what were their positions?

There where two SEO specialists helping us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through the AppRadar service, our ASO improved and we were able to drive more installs to our apps.

Describe their project management style, including communication tools and timeliness.

The project management was very flexible in terms of our demands and processes. They adjust to our timelines and provide support wherever they can.

What did you find most impressive or unique about this company?

The project was supported by the AppRadar tool, which we can also use on our own to test things out.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a mobile gaming company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We try to get more users via organic installs in App Store an Google Play

SOLUTION

How did you select this vendor and what were the deciding factors?

We were already using the AppRadar Tool and they are an Austrian company as well so they understand the market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

App Store Optimization, Consulting, App Store Texts and Creatives

How many people from the vendor's team worked with you, and what were their positions?

Two Marketing Employees

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The organic Installs went up

Describe their project management style, including communication tools and timeliness.

Communication was mostly remote and worked very well

What did you find most impressive or unique about this company?

Their level of professionalism and delivery is excellent.

Are there any areas for improvement or something they could have done differently?

They could also go more into the UA field -- which they are doing in the moment

BACKGROUND

Please describe your company and your position there.

I lead the Digital Media and Sales team. We are a public service company of the city of Graz.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency?

We hired App Radar to optimise our presence in the app stores and achieve both more reach and more downloads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor because of its expertise in the field of apps.

Describe the project in detail and walk through the stages of the project.

First, the existing App Store entries were analysed and suggestions for improvement were made. Parts of these were implemented directly by App Radar and parts were developed in joint consulting units. App Radar's tool, which we still use, supported us in this process.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several app specialists and graphic designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to professionalise our appearance and increase the number of downloads. In addition, we have built up valuable know-how in the consulting units.

How effective was the workflow between your team and theirs?

The cooperation was very flexible and easy. We were able to achieve the set goals.

What did you find most impressive or unique about this company?

The suggestions from the App Radar team were super prepared and the implementation as expected. The cooperation with our main contact person and app specialist was excellent. She was very committed and had good ideas. That made the work very easy.

Are there any areas for improvement or something they could have done differently?

No, not really.