Spectrum BPO

BACKGROUND

Introduce your business and what you do there.

Our company buys products from different brands in bulk, repackages them into smaller presentations, and sells them. We have a presence on different third-party sales platforms, including Amazon, Wal-Mart, and eBay, being Amazon the most important point of sale for us.

I’m the head of the creative team, so I’m in charge of getting all the listings created and doing all the backend work to ensure that our products have the best chance to be sold.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectrum BPO?

We had a high quantity of listings that we needed to create, so we hired Spectrum BPO to help us with a couple of brands that we offer, including school supplies, candies, and sprinkles.

SOLUTION

What was the scope of their involvement?

Spectrum BPO helps us get our products’ listings created. They create a lot of listings quickly for us so that I can focus on other things.

We use Google Sheets to collaborate so that we can work at the same time. On the spreadsheets, I put all the information that they need to create the listings. As I mentioned, we sell a lot of candy, so I add information such as the ingredients, the colors, a lot of descriptive terminologies, photos, and the information of one or two competitors.

Spectrum BPO then does keyword research and competitor analysis. From there, they provide us with the product description, the title, five key product features, the search terms, and five subject matters in which the product fits. They also offer paid advertising, but we decided only to use them for the products’ listings.

What is the team composition?

I’m in a group chat with five people from Spectrum BPO, but I mainly work directly with one person, who I believe is a manager. Underneath this person works a content writer who writes the descriptions and features of the products. Additionally, my first contact with them was through Awais (Professional Freelancer).

How did you come to work with Spectrum BPO?

I found them on Upwork. After contacting them, I had a meeting with Awais and went through a small interview process. He provided me with some examples of their work, and the price range fit my budget, so we started working together.

How much have you invested with them?

We’ve spent around $2,500.

What is the status of this engagement?

We started working together in March 2021, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Spectrum BPO’s involvement, I’ve been able to step away from the listing process, no matter if it is a hectic time for our business. I just update the spreadsheet as needed. This has also helped us expand our product line.

Everything has been great from their end, too. They’ve maintained their offer as initially discussed. For example, I recently needed around 15–20 listings done quickly, and Spectrum BPO added a couple of people to our tasks at no charge. It is awesome to see how willing they are to help us.

How did Spectrum BPO perform from a project management standpoint?

Working using Google Sheets is great because we can work simultaneously and not interfere with each other. Additionally, my main point of contact gets back to me within five minutes almost every time, and we have no communication issues whatsoever. We communicate via Skype.

What did you find most impressive about them?

Spectrum BPO’s willingness to help and adjust is impressive. It is great to see them add a couple of resources to their team when needed.

Are there any areas they could improve?

Spectrum BPO can only complete three variation listings per week. In my opinion, they could do a couple more. However, I like their attention to detail, and I wouldn’t want them to rush and create bad listings.

Do you have any advice for potential customers?

Spectrum BPO does better work if they have more information. Be sure that you’re gathering a lot of information, and be open-minded about the additional information that they ask you for.

BACKGROUND

Introduce your business and what you do there.

I’m the senior brand manager for a haircare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectrum BPO?

We needed help managing our Amazon storefront.

SOLUTION

What was the scope of their involvement?

They manage the day-to-day of our Amazon Storefront. They handle all of the things that change or go wrong on Amazon.

What is the team composition?

We work with two project managers and four other people.

How did you come to work with Spectrum BPO?

We hired them because they offered a team of people that could handle all of the different services on Amazon. I found them online after performing a lot of research.

How much have you invested with them?

We’ve spent under $10,000.

What is the status of this engagement?

We started working together in April 2021, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I saw an immediate impact of their work. Before bringing them back, I was in a position to absorb all of our Amazon responsibilities. We had someone in place that was trying to do that job but they were ineffective. I felt the full weight of how unsustainable they are.

Although dollar-wise it wasn’t a flip of a switch, we’re definitely trending in the right direction; I attribute that growth to the work we’ve been doing with Spectrum BPO. We’ve saved a lot of time, and our PPC is performing much stronger than before.  

They’re a very responsive and easy team to work with. They’re much faster and less stressful than other providers we’ve worked with in the past.  

How did Spectrum BPO perform from a project management standpoint?

They’re incredibly responsive. The team is always willing to jump on a call, which is great. We communicated via WhatsApp and Google Meets.

What did you find most impressive about them?

Their responsiveness stands out. Amazon is extremely frustrating to work with as a vendor, and it takes them forever to respond to anything. It has been nice to have a team that’s able to handle that communication seamlessly.

Are there any areas they could improve?

They could use AI to adjust PPC budgets even more efficiently.

Do you have any advice for potential customers?

Do a one-week trial like we did. Thay way, the team can address all of your questions and concerns before you sign up. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of RK T-Shirts. We have 40 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectrum BPO?

We needed help with SEO, PPC, and search engine marketing (SEM).

SOLUTION

What was the scope of their involvement?

We did our SEO in-house years ago, and when we changed platforms, we lost all of it. Spectrum BPO brought us back from the dead. For PPC, they’ve taken over and now handle everything. I’ve been impressed with what they’ve done and the detail they’ve had with the click funnels, setting up the campaigns, and testing things.

Additionally, they do social media marketing for Facebook. They’re also doing Facebook and Instagram advertisements. Finally, spectrum BPO does all the writing for everything they’re doing — mainly the website and content.

What is the team composition?

I’ve worked with 20–30 people. There are 15 people on my SEO team, with a specific person for each area, and another group of 10 people. They talk to each other whenever I have issues. I work with the senior people on their end. They communicate and have their workers just like a regular company.

How did you come to work with Spectrum BPO?

My brother found them. He’d used them for a while and really liked them. I was impressed because Spectrum BPO did something that took a year and a half for someone else to try and do in two months. We started with one section and then added more.

How much have you invested in them?

We’ve spent maybe $20,000.

What is the status of this engagement?

We started working together around July 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s all tracked, so I can see if the website is producing, and Spectrum BPO is the best thing that has ever happened to us. In the last three years, we’ve had three people before trying to do all of this.

How did Spectrum BPO perform from a project management standpoint?

Their communication is exceptional. In the past, it would take me days to hear from someone else, which was the most frustrating thing in the world. Spectrum BPO communicates with us all the time. They check in and give me a daily report. We use Skype, and they also schedule calls once in a while. They just get things done and are great at what they do. I wish I’d found them 15 years ago.

What did you find most impressive about them?

They’ve been so impressive. I know the difference between someone who knows what they’re doing and someone who doesn’t, and I haven’t had to handhold Spectrum BPO through the process. Also, I’ve been impressed with the creative work they’ve done and the way the campaigns are set up.

Are there any areas they could improve?

I don’t have anything. They did what everyone else couldn’t do. Additionally, it’s tough to have a negative impact when there’s communication. I don’t know what I could recommend improving. They’ve got it down pretty good.

Do you have any advice for potential customers?

Go for it. I’ve recommended them to a friend already, so I’d recommend Spectrum BPO because you’ll be surprised at the type of work and professionalism you get from them.

BACKGROUND

Please describe your company and your position there.

I'm an e-commerce SEO consultant and advisor. I provide actionable insights to online brands to increase market share and sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spectrum BPO, and what were your goals?

We needed some help getting a few client sites optimized for SEO. We also needed more backlinks and visibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had used them previously or catalog management and other ecommerce tasks and knew they were trustworthy.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I had some ideas already about the keywords and content we needed to build. Spectrum built out content to match the keywords we were targeting and my local team optimized it a bit more after initial publishing. Spectrum built out a bunch of backlinks and helped rank some of the articles well. They did a great job getting more than 1 client account off the SEO ground for me.

How many people from the vendor's team worked with you, and what were their positions?

3 People from Specturm worked with me on this project, the account manager, the copywriter and the link builder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working together with Spectrum we were able to rank some hard to rank keywords in the #1 positions and drive traffic from organic generating sales. Many times I've seen SEO companies rank keywords that had little impact. The way the site was ranked helped generate revenue and ROI for the project after the first year.

Describe their project management style, including communication tools and timeliness.

Spectrum is super on top of communication which I like. We used messenger apps like Skype and also our task management system.

What did you find most impressive or unique about this company?

They were quick to respond and fairly reasonably priced.

Are there any areas for improvement or something they could have done differently?

They are great as is, but my team typically has to upgrade the copy of the articles so they go from "good" to "great" and rank really well.

BACKGROUND

OPPORTUNITY / CHALLENGE

• PPC
• Listing Optimization
• To get on the front page of Amazon

SOLUTION

• Pricing fit our budget
• Good value for cost
• Company values aligned

RESULTS & FEEDBACK

• Virtual Meeting
• Email or Messaging App

BACKGROUND

OPPORTUNITY / CHALLENGE

• Improve our rankings across all platforms: Amazon, Walmart, EBay, ETSY, Shopify
• Help us create an ongoing strategy to gain marketshare
• Help us manage the day to day online operations of all platforms

SOLUTION

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

• i. Consultation to understand our business requirements and goals. 
• ii. Creation of a responsive and visually appealing website design. 
• iii. Development of the website using a suitable e-commerce platform (e.g., Shopify, WooCommerce). 
• iv. Integration of necessary payment gateways for secure online transactions. v. Inclusion of essential e-commerce features such as product catalog, shopping cart, and user accounts. 
• vi. Implementation of a user-friendly content management system (CMS) for easy updates. 

• i. Assistance with content creation and optimization for product listings and other website pages. 
• ii. Integration of high-quality images and videos for products. 
• iii. Implementation of a blog or news section for regular content updates. 

• i. Conduct keyword research and on-page SEO optimization. 
• ii. Implement SEO best practices for meta tags, headers, and URLs. 
• iii. Submission of the website to major search engines (e.g., Google). 

• i. Thorough testing of the website to ensure functionality and security. 
• ii. Debugging and resolution of any issues or bugs. 

• i. Training sessions for our team to manage and update the website. 
• ii. Documentation on website maintenance procedures. 

• i. Regular monitoring of website performance. 
• ii. Prompt updates and security patches. 
• iii. Technical support for any issues or inquiries. 

• i. Provide regular reports on website performance, traffic, and sales. 
• ii. Recommendations for improvements based on analytics data. 

RESULTS & FEEDBACK

1. **Sales Revenue:** The most obvious and crucial metric for an e-commerce company is revenue. You can measure this on a daily, weekly, monthly, or yearly basis.
2. **Conversion Rate:** Track the percentage of visitors to your site who make a purchase. This helps you understand how effectively your website is turning visitors into customers. 
3. **Customer Acquisition Cost (CAC):** Calculate the cost of acquiring a new customer. This includes advertising, marketing, and sales expenses. The goal is to keep CAC lower than the average customer's lifetime value (LTV).
4. **Customer Lifetime Value (LTV):** Measure the total revenue generated by a single customer over their entire relationship with your business. This helps in understanding the long-term profitability of your customers. 
5. **Average Order Value (AOV):** Calculate the average amount spent by customers in a single order. Increasing AOV can have a significant impact on your revenue.

• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the Owner of Dahlia Design llc

Describe what your company does in a single sentence.

• E commerce
• Amazon

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spectrum BPO to accomplish?

• Better manage my ppc

SOLUTION

How did you find Spectrum BPO?

• Referral

Why did you select Spectrum BPO over others?

• Referred to me

How many teammates from Spectrum BPO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ppc- decreased ACOS and increased sales significantly

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First Month report 6x impressions, decreased ACOS 60%, decreased spending by $500

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, items are deliveredYes, items are delivered on time and I communicate with them daily

What was your primary form of communication with Spectrum BPO?

• Email or Messaging App

What did you find most impressive or unique about this company?

They go above and beyond. They have helped me with so many aspects of my company.

Are there any areas for improvement or something Spectrum BPO could have done differently?

Nothing at the moment

BACKGROUND

Briefly describe what your company does and your role there. 

Serve food to business and the general public. Leisure guest are the general public.

OPPORTUNITY / CHALLENGE

What were your company's goals when you started looking for a partner?

Better returns in profit.

SOLUTION

Describe the scope of your partner's work with your company. Please include a summary of any key tasks or deliverables.

Cost and reliable. It is trustworthy.

How many people does your company work with?

1-5

How did you find this provider?

Business Referral

Why did you choose to work with them?

• Close to my geographic location
• Great culture fit

RESULTS & FEEDBACK

What are the results or deliverables of this partnership that demonstrate progress or success?

Cost of service. They are reliable and trustworthy.

How does your team communicate with this service provider?

• In-Person Meetings
• Virtual Meetings
• Phone calls
• Email or Messaging App

What did you find most impressive or unique about this company?

It is reliable. It is safe and fun.

BACKGROUND

Briefly describe what your company does and your role there. 

I cut hair and I'm a hair stylist

OPPORTUNITY / CHALLENGE

What were your company's goals when you started looking for a partner?

To be a better company

SOLUTION

Describe the scope of your partner's work with your company. Please include a summary of any key tasks or deliverables.

To be a better company and make more money

How many people does your company work with?

11–20

How did you find this provider?

Online Organic Search

Why did you choose to work with them?

• Close to my geographic location
• Great culture fit
• Good value for cost

RESULTS & FEEDBACK

What are the results or deliverables of this partnership that demonstrate progress or success?

They are helping us become a better company

How does your team communicate with this service provider?

• In-Person Meetings
• Email or Messaging App

What did you find most impressive or unique about this company?

That they actually did what they said they would do.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a brand of pet products, which we sell on Amazon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectrum BPO?

We needed someone to help us manage our Amazon account.

SOLUTION

What was the scope of their involvement?

Spectrum BPO manages our Amazon account and provides customer service. Additionally, they optimize our product listings and run PPC campaigns. They’re constantly improving the titles, designs, and descriptions of our product listings. The team changes the keywords every day to increase their visibility.

What is the team composition?

We’ve worked with the owner, a project manager, and an Amazon expert.

How did you come to work with Spectrum BPO?

Spectrum BPO responded to our Upwork listing.

How much have you invested with them?

We’ve spent $1,500.

What is the status of this engagement?

The project started in May 2021 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a great job of managing our Amazon store. Thanks to Spectrum BPO’s efforts, we’ve seen a 100% increase in sales.

How did Spectrum BPO perform from a project management standpoint?

The team is very organized. We use Slack and Zoom to communicate, and they’re very good at taking notes of our discussions.

What did you find most impressive about them?

Spectrum BPO offers a very comprehensive service — they have an expert on everything, which makes it easier for us. 

Are there any areas they could improve?

They’ve already resolved any issues we’ve encountered, so we’re happy with their work.

Do you have any advice for potential customers?

Be in constant communication with them and let them know what you want them to deliver.