SpecialistSEO

SpecialistSEO is the independent SEO practice. I work with B2B, healthcare and SaaS companies in the UK and Europe, and with small and mid-sized businesses in Croatia, on one goal: making their sites the answer that Google and AI assistants choose to show.

My work starts with semantic SEO. I map the topics, entities and questions a market actually searches for, then build site architecture and content that cover them completely. That approach earns rankings in traditional search and citations in AI Overviews, ChatGPT and Perplexity, because both reward pages that explain a subject clearly and completely.

Core services:
- Technical SEO audits: crawling, rendering, indexation, internal linking and structured data, delivered as a prioritised fix list a developer can implement directly
- Keyword and topic research mapped to buying intent, not search volume alone
- Content strategy and briefs built on hub-and-spoke topic clusters
- AEO and GEO: making a brand readable, citable and measurable in AI search
- Healthcare and pharma SEO, with content prepared for medical, legal and regulatory review
- Local SEO and Google Business Profile for service businesses
- English and Croatian multilingual SEO

Every engagement runs on data from Ahrefs, Screaming Frog, Google Search Console and GA4, and every recommendation comes with the reason behind it and the result it should move. Clients deal directly with the strategist doing the analysis, without account managers in between. Engagements range from one-off audits to ongoing monthly SEO.