Sorrana

Sorrana is a Dubai-based strategic communications and brand advisory consultancy working with businesses across the UAE and GCC. Founded by senior industry specialists Katie Watson-Grant and Scarlett Sykes, we combine research-led thinking, consumer intelligence and strategic expertise with full-service communications delivery.

We believe effective communications begin with understanding the business, its market and its audiences. Our approach brings together rigorous research, honest diagnosis and experienced strategic counsel to develop recommendations grounded in evidence rather than assumptions.

Our strategic services include brand audits, brand strategy, consumer research and intelligence, and reputation counsel. Alongside this, we provide comprehensive communications delivery across public relations, social media, content creation, creative campaigns, internal communications, and consumer engagement and events.

We work directly with clients at a senior level, combining strategic direction with practical execution. Whether a business needs clarity on its positioning, support with a particular communications challenge, or an experienced partner to manage its ongoing communications, our approach is tailored to its objectives.

At Sorrana, strategy doesn't stop at a presentation. We bring together the thinking and the doing, providing senior advisory and full-service delivery through a direct, collaborative partnership.