Sonido

BACKGROUND

Please describe your company and position.

I am the CPO of ProstoPay LLC

Describe what your company does in a single sentence.

ProstoPay is a cashless and telemetry solutions provider for coffee and vending businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sonido to accomplish?

• Clean and structure CRM data to improve sales intelligence and lead tracking.
• Bridge the gap between automated voice outreach and human sales closing.
• Eliminate missed inbound opportunities through instant lead qualification.
• Scale outbound lead generation via automated cold-calling campaigns.

SOLUTION

How did you find Sonido?

Referral

Why did you select Sonido over others?

• Great culture fit
• Good value for cost

How many teammates from Sonido were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sonido built a comprehensive sales automation pipeline: CRM data cleaning, inbound voice qualification, and outbound cold-calling campaigns.
• They integrated all workflows into HubSpot for analytics. Outcomes included a 300% increase in inbound lead processing, 10x outbound growth, and missed opportunities falling to <1%.
• The system now supports continuous agent retraining via a new conversation dataset.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 300% increase in inbound lead processing
• 10x outbound growth
• Percentage of missed inbound opportunities due to late responses dropped below 1%.

The quantity of processed inbound leads per week increased by 300%.

Outbound sales growth exceeded 10x.

Accumulated a massive dataset of AI and human call conversations for continuous agent retraining and context enrichment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sonido followed a structured four-stage methodology:

1. CRM data audit and cleaning
2. Inbound voice agent deployment for qualification
3. Outbound cold-calling campaign launch, and
4. Full HubSpot CRM integration for scalability and analytics.

This staged approach ensured a high-quality data foundation before scaling outreach efforts.

What was your primary form of communication with Sonido?

Virtual Meeting

What did you find most impressive or unique about this company?

The immediate impact on lead volume (300% increase) and the elimination of missed inbound opportunities were standout achievements

Are there any areas for improvement or something Sonido could have done differently?

The project was highly successful. Future opportunities include further expanding the outbound calling territories and continuing to leverage the accumulated conversation dataset to further refine agent scripts and personas