Solverix

BACKGROUND

Please describe your company and position.

I am the Head of Technology of Iluminators

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solverix to accomplish?

• Built ETL pipelines to consolidate Meta + Google Ads performance data into one dataset
• Standardized KPI definitions across clients (spend, leads/conversions, CPA/CPL, conversion rate)
• Developed Power BI dashboards for internal optimization and cross-channel visibility
• Created client-facing report templates to scale recurring performance reporting
• Reduced manual exports and spreadsheet reporting
• Improved campaign understanding and faster budget decisions
• More consistent, professional reporting across all client accounts

SOLUTION

How did you find Solverix?

Referral

Why did you select Solverix over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Solverix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

These are the main services we received from solverix:

•    Built ETL pipelines to consolidate Meta + Google Ads performance data into one dataset
•    Standardized KPI definitions across clients (spend, leads/conversions, CPA/CPL, conversion rate)
•    Developed Power BI dashboards for internal optimization and cross-channel visibility
•    Created client-facing report templates to scale recurring performance reporting
Impact:
•    Reduced manual exports and spreadsheet reporting
•    Improved campaign understanding and faster budget decisions
•    More consistent, professional reporting across all client accounts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Funnel Leakage Rate (drop-off % between key stages—click → landing view → lead → qualified lead; pinpoints where performance is breaking)

MER (Marketing Efficiency Ratio) (total revenue ÷ total ad spend across channels; a higher MER shows better overall marketing efficiency beyond platform-level ROAS)

Incremental Lift / iROAS (estimated incremental revenue attributed to ads ÷ ad spend; separates true lift from organic demand where possible)

Budget Pacing Variance (actual spend vs planned spend by week/month; highlights over/under-spend risk and helps control delivery)

Marginal CAC (mCAC) (incremental cost to acquire the “next” customer as spend scales; reveals when scaling starts to get inefficient)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly organized, efficient, and professional throughout the entire process. They consistently delivered all items on time, meeting deadlines without compromising on quality. Communication was clear and proactive, with regular updates that kept us fully informed at every stage of the project.

They were very responsive to our needs, quickly addressing any questions or requests we had and adapting to changes with flexibility and a solution-oriented approach. Their ability to understand our requirements and provide timely, effective solutions made the collaboration smooth and successful.

Overall, their reliability, attention to detail, and commitment to delivering results exceeded our expectations.

What was your primary form of communication with Solverix?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their combination of professionalism, efficiency, and genuine commitment to delivering high-quality results. They didn’t just follow instructions they truly understood our goals and provided valuable insights that improved the final outcome.

Their responsiveness and attention to detail were outstanding, and they consistently went above and beyond to ensure everything was delivered to the highest standard. The level of communication and transparency throughout the process was also exceptional.

Overall, their dedication, problem-solving mindset, and ability to deliver results make them stand out from other companies.

Are there any areas for improvement or something Solverix could have done differently?

Overall, our experience with Solverix was excellent, and it’s difficult to point out any significant areas for improvement. If anything, more proactive suggestions or strategic insights at the very beginning of the project could add even more value.

That said, they were highly professional, responsive, and delivered everything as expected. We are very satisfied with the collaboration and would definitely work with them again.

BACKGROUND

Please describe your company and position.

I am the CTO of Pixevo

Describe what your company does in a single sentence.

Pixevo is a digital marketing agency that helps businesses grow through performance advertising, SEO, content, and conversion-focused web development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solverix to accomplish?

• Unify cross-channel performance data Centralize Google Ads, Meta, SEO and website analytics into a single source of truth
• Automate client reporting Reduce manual reporting effort by automating monthly/weekly reports and standardizing templates.
• Improve ROI visibility and transparency Provide clear, client-facing dashboards showing spend, leads, CAC/CPA, conversions, and ROAS.
• Enable faster campaign optimization Deliver near real-time insights so the team can identify winners/losers quickly and reallocate budgets
• Standardize KPI definitions across clients Create consistent KPI logic (lead, conversion, qualified lead, revenue attribution) to avoid inconsistencies.
• Strengthen attribution and tracking quality Improve data accuracy by validating tracking setups (UTMs, pixels, conversions) and reducing data gaps.
• Forecast performance and support planning Introduce basic forecasting (leads/conversions) to plan spend, expected results, and workload capacity.
• Support scalable agency growth Build a repeatable analytics framework that can be onboarded quickly for new clients.

SOLUTION

How did you find Solverix?

• Online Search
• Social Media

Why did you select Solverix over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Solverix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Solverix to help us streamline and professionalize our cross-channel reporting across Google Ads, Meta, SEO, and website analytics. Before this project, reporting was mostly manual and fragmented, which made it time-consuming to produce consistent client reports and difficult to get a single, reliable view of performance and ROI across channels.

Solverix implemented a centralized analytics framework that combined our key data sources into automated dashboards, including a client-facing ROI dashboard (spend, leads, CPA/CAC, conversions, ROAS) and standardized weekly/monthly reporting templates that refresh automatically. They also improved attribution and tracking quality by validating UTMs, pixels, and conversion events, reducing data gaps, and ensuring KPI definitions were consistent across clients plus adding basic forecasting to support planning and faster optimization decisions.
 
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Acquisition & Spend

• Unified performance view across Google Ads, Meta, SEO, and website analytics (single source of truth).
• Clear ROI tracking per client: spend, leads, conversions, CPA/CAC, and ROAS in one dashboard.

Efficiency & Reporting

• ~60% reduction in reporting time through automated dashboards and standardized weekly/monthly templates.
• Less manual work and fewer inconsistencies thanks to standardized KPI definitions across clients.

Lead & Conversion Performance

Revenue & ROI

Funnel Health

SEO & Organic Growth

Operations & Reporting Efficiency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-structured and easy to follow. They set clear milestones, shared updates regularly, and delivered the key items on time.

Whenever we had changes or new needs, they were responsive and flexible quick to adjust dashboards, refine KPI logic, and improve tracking based on feedback. Communication was clear throughout, and they stayed proactive in proposing improvements.
 
They delivered on time, reduced our reporting workload significantly, and gave us reliable cross-channel ROI dashboards with better tracking and KPI consistency.
 

What was your primary form of communication with Solverix?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was how practical and outcome-focused they were. They didn’t just build dashboards they standardized our KPI logic, improved tracking quality, and created a repeatable analytics framework we can reuse for new clients. Their communication was clear, and they were proactive in suggesting improvements that genuinely saved us time and made reporting more reliable.
 
 
 

Are there any areas for improvement or something Solverix could have done differently?

Overall, the experience was very positive. If anything, we would have benefited from even more upfront documentation and short training sessions for our team to speed up adoption internally