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Socially Formal

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Positioning B2B brands with precision where every

Socially Formal is a social media consultancy for scaling B2B businesses that want to stand out and win more clients.

We help you build a strong digital presence that positions you as the go-to choice in your industry, so you’re not just seen, you’re remembered.

We zero in on your audience, their challenges, pain points, and motivators, and position your brand as the clear solution, so your company becomes the obvious choice.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Calgary, Canada
  • Year founded
    Founded 2024
  • Languages

1 Language that we service

  • English

1 Locations

  • Calgary , Canada

Service Lines
Content Marketing
50%
Social Media Marketing
50%
Select Focus Area
Social Media Focus
Facebook Advertising
20%
LinkedIn Advertising
20%
Pinterest Advertising
20%
Tik Tok Advertising
20%
Twitter Advertising
20%
Industries
Construction
45%
Energy & natural resources
35%
Automotive
5%
Contracting
5%
Education
5%
Electric
5%
Clients
Small Business (<$10M)
100%

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Our Story

I founded Socially Formal after spending 13 years in civil and structural engineering and 5 years in digital marketing. I help technical B2B companies in complex industries, including engineering, construction, energy, and technology, strengthen their market position, simplify their messaging, and build brand awareness. My industry experience helps me understand the challenges these businesses face and position them as brands buyers know, trust, and remember.

What Sets Us Apart

Firsthand Experience in Complex B2B Industries

With 13 years in civil and structural engineering and 5 years in digital marketing, I understand how complex B2B industries operate. I speak their language, understand their challenges, and know how to communicate their expertise to the right buyers.

Strategic Problem-Solving and Analytical Thinking

I bring an analytical, engineering mindset to marketing. I identify the root causes of business challenges, uncover market opportunities, and develop practical strategies that strengthen positioning, improve visibility, and support growth.

Brand Positioning & Clear Messaging

I help technical B2B companies identify what makes them different and turn complex expertise into clear, memorable messaging. My goal is to position businesses as the companies their ideal buyers recognize, trust, and choose.

Quick Facts

2 years in business

Tools and Technology

Slack
Dropbox
Google Drive
Google Meet
Zoom
Microsoft Teams
Notion
Loom
Google Docs
Google Sheets
Canva

Commonly Asked Questions

My onboarding process is designed to make working together simple, organized, and productive from day one. I start with a discovery meeting to understand your business, goals, target audience, competitors, and current marketing challenges. I ask questions to identify what makes your company different and what you want to achieve. Next, I review your existing brand positioning, messaging, digital presence, and marketing efforts to identify gaps and opportunities. From there, I develop a strategy tailored to your business. This includes clear goals, key messages, content direction, and a plan for reaching the right audience. Once the strategy is approved, I set up a shared workspace, establish communication channels, agree on timelines, and outline responsibilities so everyone knows what to expect. Throughout the process, I work closely with your team, provide regular updates, and make sure my recommendations support your business goals. My goal is to become a trusted extension of your team, understand your business as well as possible, and make the entire experience straightforward and efficient.

My onboarding and project management process is designed to make working together simple, organized, and productive from day one. I start with a discovery meeting to understand your business, goals, target audience, competitors, and current marketing challenges. I ask questions to identify what makes your company different and what you want to achieve. Next, I review your existing brand positioning, messaging, digital presence, and marketing efforts to identify gaps and opportunities. From there, I develop a strategy tailored to your business. This includes clear goals, key messages, content direction, and a plan for reaching the right audience. Once the strategy is approved, I establish a clear project management process to keep everything organized and moving forward. This includes a shared workspace, project timelines, deliverables, assigned responsibilities, and approval workflows. I use project management tools to track progress, manage deadlines, organize content, and keep all project materials in one place. This gives clients visibility into what is being worked on, what needs their review, and what is coming next. I also establish clear communication channels and schedule regular check-ins to review progress, discuss priorities, address challenges, and make adjustments when needed. Throughout the engagement, I monitor performance, provide updates, and use data and feedback to guide recommendations and improve results. My goal is to become a trusted extension of your team while making the entire experience efficient, transparent, and easy to manage. I take ownership of the strategy and project coordination so you can stay focused on running your business.

I'm interested in working with technical B2B companies in industries such as engineering, construction, energy, technology, and professional services that want to strengthen their brand, increase visibility, and attract the right customers. I'm particularly interested in projects involving brand positioning, competitive analysis, messaging strategy, thought leadership, and digital marketing strategy. I enjoy working directly with founders, CEOs, and leadership teams to solve business challenges, identify growth opportunities, and build brands that stand out in competitive markets. I'm especially drawn to long-term partnerships where I can serve as a strategic advisor, help shape the company's direction, and turn complex expertise into clear messaging that buyers understand, trust, and remember.

My typical turnaround time for developing a customized marketing strategy is 1–2 weeks, depending on the project's scope and complexity. Once the strategy is approved, content creation and social media posting can begin within a couple of days. I establish clear timelines and deadlines at the start of each project to keep everything organized and on schedule. My goal is to deliver quality work efficiently while allowing enough time for client feedback, reviews, and approvals.

Locations (1)

5005 Dalhousie Drive Northwest Calgary, Canada T3A 1B2

2 - 5

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