SoBirds Creative Agency

BACKGROUND

Please describe your company and position.

I am the CEO of Flatguest

Describe what your company does in a single sentence.

Flatguest offers technological and property management solutions for managers and owners of vacation home rentals and tourist hotels and apartments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoBirds Creative Agency to accomplish?

• Marketing strategy
• Public relations
• Social Media

SOLUTION

How did you find SoBirds Creative Agency?

Referral

Why did you select SoBirds Creative Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from SoBirds Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved a comprehensive marketing strategy tailored for our brand's entry and growth in the Spanish market. Key deliverables included market research, branding and positioning, digital marketing campaigns, content creation, and social media management. The SoBirds agency conducted thorough market analysis to identify target demographics and crafted a cohesive brand message that resonated with our audience. 
They developed and executed digital marketing campaigns across various platforms, created engaging content that highlighted our brand values, and managed our social media presence to increase brand visibility and engagement. Regular progress reports and performance metrics were provided, ensuring transparency and alignment with our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a significant increase in brand awareness and market penetration in the Spanish market. Key performance indicators (KPIs) such as website traffic, social media engagement, and lead generation showed marked improvements. Specifically, we saw a 40% increase in website traffic, a 50% rise in social media followers and engagement rates, and a 35% boost in lead generation within the first six months of the campaign. Additionally, our brand's visibility and recognition improved, as evidenced by higher engagement rates and positive customer feedback on social platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by SoBirds was exemplary. They maintained a well-organized and structured approach throughout the project, ensuring all deliverables were met on time. The team provided regular updates and progress reports, which kept us informed and allowed for any necessary adjustments to be made promptly. They were highly responsive to our needs and always available to address our questions or concerns. Their ability to adapt to our suggestions and incorporate our ideas into the strategy was particularly impressive.

What was your primary form of communication with SoBirds Creative Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about SoBirds was their innovative approach to marketing and their understanding of the Spanish market. Their ability to combine creative strategies with data-driven insights set them apart from other agencies. Additionally, their commitment to fostering a collaborative environment where our ideas and feedback were valued was unique and highly appreciated. The team's dedication to achieving our goals and their flexibility in adapting to our evolving needs truly distinguished SoBirds as a standout partner in our marketing efforts.

Are there any areas for improvement or something SoBirds Creative Agency could have done differently?

While our overall experience with SoBirds was highly positive, one area for improvement could be the initial onboarding process. Providing a more detailed overview of their workflow and setting clearer expectations from the beginning could further enhance the client experience. Additionally, incorporating more frequent, structured brainstorming sessions might help generate even more innovative ideas. These are minor suggestions, as the agency's performance was otherwise outstanding and met our needs effectively.