SmarterBusiness.ie

CRM expertise with 30 years of sales and marketing experience
Patrick’s early career was demanding. Working for SMEs, he was required to build his customer base from scratch. But this sink-or-swim sales environment was a very valuable grounding. In order to remain on target, new customers had to be found all the time. It was a balancing act – working to service existing clients while also searching for new ones.

Stretched between these two essential roles, he needed a system to organize a growing list of contacts and manage his time effectively. The breakthrough came when Patrick first encountered contact management software. Working with an embryonic version of CRM, he set about customizing basic company systems to meet specific business demands.