SmartContent

BACKGROUND

Please describe your company and position.

I am the Marketing Department specialist of Lab42

Describe what your company does in a single sentence.

Lab42 is highly experienced software development company, we offer software and service development of different difficulty level and scope. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartContent to accomplish?

• SEO-Optimized Blog Articles
• External Media Articles
• Media Communication and Interviews

SOLUTION

How did you find SmartContent?

Online Search

Why did you select SmartContent over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SmartContent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Smartcontent delivered an extensive suite of services to elevate our tech brand. Their scope of work included:

• Content Roadmap: Smartcontent prepared a comprehensive content roadmap, developing relevant topics for articles to ensure strategic alignment.
• Manual Media List: They crafted a manual list of relevant media outlets tailored to our business needs.
• SEO-Optimized Blog Articles: The team wrote SEO-optimized articles for our blog, enhancing our online visibility.
• External Media Articles: They also created and published articles on authoritative external media platforms with high targeted traffic.
• Media Communication and Interviews: Smartcontent managed media communications and organized interviews to boost our brand image.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include:

• Monthly Publications: Facilitating several publications per month on external portals, featuring expert articles and interviews across various online media outlets, including portals with almost 2 million visitors per month and a domain rating of 90+.
• SEO-Optimized Blog Posts: Successfully posting 4 SEO-optimized articles on our website blog, enhancing our online presence and search engine visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smartcontent’s project management was effective and reliable. They consistently delivered items on time and maintained clear communication throughout the project. Whenever we had specific needs or requests, they responded promptly and adapted their approach to meet our expectations. Their proactive management and attention to detail make the collaboration smooth and productive, ensuring our goals are met efficiently.

What was your primary form of communication with SmartContent?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Smartcontent was their proactive approach. They consistently communicated with media to find the best opportunities for our publications. Impressively, they secured interview opportunities for us, even though it wasn't part of our initial scope of work. Their extra effort and initiative were important to the success of our project.

Are there any areas for improvement or something SmartContent could have done differently?

We recommend extending their scope of services to include training sessions for our communication specialists. This would further empower our team and maximize the impact of Smartcontent's strategies. Overall, their work has been outstanding and helpful for our brand.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of SOFTSWISS

Describe what your company does in a single sentence.

SOFTSWISS develops innovative iGaming software products 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartContent to accomplish?

• PR support in key GEOs
• Copywriting
• Events and Awards

SOLUTION

How did you find SmartContent?

Referral

Why did you select SmartContent over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SmartContent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Smartcontent provides a variety of services to enhance our HR and tech brands.

They have crafted press releases tailored to the Polish and Georgian markets, focusing on the most relevant and engaging aspects of our HR brands. These press releases have been distributed to credible media outlets in Poland and Georgia.

Furthermore, Smartcontent has produced expert articles that highlight our expertise and leadership in tech, including topics like programming languages, AI, cryptocurrency, and others. As the pioneers of crypto payment solutions in gaming, we've positioned ourselves as a leading authority in the tech industry. These articles, published in well-known platforms, boost our tech brand's reputation. Moreover, Smartcontent is instrumental in preparing award submissions, making sure our achievements are duly recognized.

Another significant aspect of their work has been conducting interviews with our experts. Smartcontent has arranged interviews with key personnel within our organization, allowing us to share insights and perspectives on various tech topics.

SmartContent also undertakes influencer engagement, enhancing our brand presence on various digital tech platforms. This means collaborating with influencers to amplify coverage of special projects.

Smartcontent goes a step further with the organisation and execution of press conferences during office inaugurations.

The services also encompass collection and analysis of data.

In summary, Smartcontent delivers a comprehensive suite of services, including 1) tailored press releases, 2) expert articles, 3) influencer engagement, 4) press conference organization, 5) award material preparation, 6) data collection and analysis, and 7) expert interviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through our partnership with Smartcontent, we are proud to announce that our company, SOFTSWISS, has held a leading media presence in Poland for two years, based on share of voice (SOV) measurements.

Through their efforts, we have achieved a remarkable feat of facilitating more than 800 publications, including press releases, expert articles, and interviews, on various online media outlets in Poland and Georgia. These publications have garnered an astounding total coverage of more than a billion visitors per month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smartcontent's responsiveness to our needs has been commendable. They continuously demonstrate their willingness to go the extra mile and meet our specific requirements. Their open communication channels have allowed us to seamlessly collaborate, ensuring that our vision and goals are aligned throughout the project. In terms of project management, Smartcontent has excelled in organizing and coordinating our content marketing campaigns. Their competent team ensures smooth coordination across different activities, preventing any delays or miscommunications.

What was your primary form of communication with SmartContent?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets Smartcontent apart in the industry is their abilities in proactive and collaborative partnership: Smartcontent's commitment to going above and beyond our expectations has fostered a proactive and collaborative partnership. They continuously seek opportunities to improve our brand communications strategy, providing valuable insights and suggestions to ensure our message is consistently on point. Their willingness to explore new ideas and incorporate industry best practices has been instrumental in helping us stay ahead of the curve.

Are there any areas for improvement or something SmartContent could have done differently?

I would like to suggest that Smartcontent integrates even more expert comments from our SOFTSWISS experts into the media. By inserting direct quotes or opinions from our internal experts, we can establish a direct connection with our target audience and further emphasize our industry expertise. With the level of professionalism and dedication demonstrated by Smartcontent, I am confident that they will eagerly embrace this suggestion and continue to deliver exceptional results. 

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Zubr Capital

Describe what your company does in a single sentence.

Private Equity Investmetns

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartContent to accomplish?

• Content marketing

SOLUTION

How did you find SmartContent?

Referral

Why did you select SmartContent over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SmartContent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work encompassed a comprehensive media campaign spanning multiple regions, including Cyprus and Poland, along with publications on renowned international media platforms; diligent efforts in securing extensive news media coverage across these locations; facilitating interviews with our executives in highly respected media outlets in both Poland and Cyprus. 

A notable highlight of our collaboration was the creation of expert content with the subsequent publication of this content in relevant media outlets which solidified our position as a leading player in the market. In summary, the key deliverables provided by SmartContent during our engagement include: 

1. Extensive news media coverage in Cyprus and Poland. 
2. Publications on prominent international media platforms. 
3. Facilitation of interviews with our executives in respected media outlets in Poland and Cyprus. 
4. Development of expert content highlighting our industry insights and establishing thought leadership. 
5. Amplification of our brand's presence and reputation through strategic PR and content marketing initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Firstly, SmartContent generated extensive news media coverage in key markets such as Cyprus and Poland, effectively spreading the word about our investment fund. This increased visibility helped us reach a wider audience and attract potential investors. 

Moreover, their efforts resulted in publications of expert content on various international media platforms. This global exposure significantly elevated our brand recognition and credibility on an international scale, opening up opportunities for partnerships and collaborations beyond our initial target markets. 

Additionally, SmartContent facilitated the publication of interviews with our executives in highly respected media outlets in Poland and Cyprus. These interviews positioned our company as thought leaders in the industry. As a result, we received positive feedback and engagement from readers, leading to valuable leads and potential business opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SmartContent's project management has been commendable throughout our collaboration. They consistently delivered exceptional results on time, ensuring that our news and deals received substantial media coverage not only in Cyprus and Poland but also on international platforms. The reach and impact of their media placements exceeded our initial goals, greatly enhancing our brand presence. 

Moreover, SmartContent demonstrated a keen understanding of our needs and responded promptly to all our requirements. Their team was highly responsive, proactive, and attentive to our specific objectives.

What was your primary form of communication with SmartContent?

Virtual Meeting

What did you find most impressive or unique about this company?

One aspect that truly sets SmartContent apart is their ability to facilitate interviews with our executives in highly respected media outlets in Poland and Cyprus. These interviews not only showcased our expertise but also generated valuable leads and opportunities for our business. We were able to connect with industry leaders, potential investors, and other key stakeholders through these engagements. 

What I find most impressive about SmartContent is their unique proficiency in media coverage at new markets. They have a deep understanding of local dynamics and know how to tailor our news and messages to resonate with diverse audiences. Additionally, their prowess in crafting compelling press releases and conducting engaging interviews is unparalleled.

Are there any areas for improvement or something SmartContent could have done differently?

It would be beneficial if SmartContent could extend its outreach to investment portals, exploring opportunities to create expert columns on behalf of Zubr Capital. This approach would allow us to share valuable insights directly with our target audience, strengthening our position as industry experts and attracting potential investors.

BACKGROUND

Please describe your company and position.

I am the Seo of Skoll

Describe what your company does in a single sentence.

Consulting services in Poland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartContent to accomplish?

• Comprehensive brand strategy and positioning framework.
• Engaging content pieces for online channels.
• Media coverage.

SOLUTION

How did you find SmartContent?

Referral

Why did you select SmartContent over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from SmartContent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The activities that were part of our collaboration were as follows:

1. Brand Strategy and Positioning (conducted in-depth market research; assisted in establishing the unique selling points of my services to differentiate from competitors).
2. Media Relations (built relationships with media outlets, and influencers; organized media interviews).
3. Content Creation (created engaging and informative content to establish thought leadership; developed a content calendar and consistently produced blog posts, and expert opinions).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the measurable outcomes that demonstrate progress from my collaboration with SmartContent is the significant increase in brand visibility. My business gained significant coverage across various media platforms. This high visibility allowed my brand to reach a wider audience. In addition, SmartContent also helped me establish valuable media connections in the industry.

These media relationships have been instrumental in building my brand's credibility and reputation in the market. Also, SmartContent's efforts in managing and monitoring our social media presence led to a significant growth in my social media following and engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SmartContent team was highly approachable and prompt in their responses. Their open communication channels allowed for seamless collaboration. They are incredibly attentive listeners. SmartContent consistently delivered all project items on time. Throughout our engagement, they maintained a streamlined workflow and updated me promptly on project progress.

What was your primary form of communication with SmartContent?

Virtual Meeting

What did you find most impressive or unique about this company?

From the moment I approached them with my business in Poland, they showed a profound understanding of the local market dynamics and tailored their strategies accordingly. What stood out most to me was their ability to create unique and engaging content that truly resonated with my target audience. Thanks to their efforts and guidance, my business has established a strong presence in the Polish market.

Are there any areas for improvement or something SmartContent could have done differently?

If there is one area for improvement, it would be the lack of a Polish-speaking team member initially. Although they outsourced Polish speakers, it would have been more convenient and efficient to have a dedicated team member handle that aspect. I have recently learned that they have addressed this concern by hiring a Polish-speaking media manager, which is a positive step towards better communication and understanding with the local market. 

Overall, I am grateful for their support and would highly recommend SmartContent as a PR and content marketing agency.

BACKGROUND

Please describe your company and position.

I am the CMO of Unipopcorn

Describe what your company does in a single sentence.

Matches brands & influencers for creating branded content via Virtual Product Placement Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartContent to accomplish?

• Get online presence
• Build brand awareness

SOLUTION

How did you find SmartContent?

Referral

Why did you select SmartContent over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from SmartContent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As the CMO of Unipopcorn, I have been working with Smartcontent, a public relations & content marketing agency, since June 2023. They have played a crucial role in helping us enhance our brand visibility and promote our AI-powered approach to virtual product placement. Smartcontent's scope of work includes: 

1. Press release creation: the agency has assisted us in crafting compelling press releases. 
2. Media outreach: Smartcontent distributes our press releases to relevant media outlets, journalists, and influencers in the tech and advertising industries.
3. Online media placement: the agency secures placements for our articles and press releases on reputable online media outlets. 
4. Brand identity development: SmartContent has played a vital role in shaping and developing our brand identity. They have worked closely with us to understand our values, target audience, and unique selling points. Using this information, they have assisted in creating a consistent and compelling brand identity that resonates with our customers.
5. Brand voice development: SmartContent has acted as PR specialist, helping us define and establish our brand voice. They collaborated with our team to determine the tone, style, and language best represented our brand personality.

Key deliverables: 

1. compelling press releases that effectively communicate our news and updates
2. targeted media outreach to relevant journalists, bloggers, and influencers
3. placement of our articles and press releases on reputable online media outlets
4. brand identity guidelines that capture our values and mission
5. defined and consistent brand voice that aligns with our target audience and brand personality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased brand visibility: our tech articles and press releases have been published on various online media outlets, resulting in a significant increase in our brand visibility. We have observed a rise in social media engagement, and overall brand recognition. 
2. Enhanced media presence: Smartcontent's expertise in content marketing has helped us secure placements in high-profile publications and industry-specific blogs.
3. Measurable engagement metrics: we have seen an increase in metrics such as article views, social shares, comments, and backlinks, indicating active engagement with our content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is top-notch, delivering on time and responding to our needs with efficiency and expertise. As the CMO of Unipopcorn, I’ve had the pleasure of working with SmartContent as our chosen content marketing agency for the past year. One of the standout qualities of SmartContent is their commitment to meeting deadlines – in my experience working with them, they have always been prompt in delivering the requested content.

What was your primary form of communication with SmartContent?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive and unique about SmartContent is that they possess an extensive network of contacts in the tech and media industry, allowing us to gain exposure on platforms that resonate with our target market. Their ability to strategically publish our press releases on various online media outlets has significantly expanded our reach. Additionally, their expertise in content creation is evident in the thorough research and accurate portrayal of our technology.

Are there any areas for improvement or something SmartContent could have done differently?

I would have appreciated a more data-driven approach to their content marketing strategy. Although the content produced by Smartcontent has been engaging and well-written, a more data-centric approach would have allowed us to measure the impact of their efforts accurately. Overall, the services provided by Smartcontent have been instrumental in our marketing efforts.

BACKGROUND

Please describe your company and position.

I am the Marketing specialist of Aipix

Describe what your company does in a single sentence.

The Aipix Platform is specifically designed for Telco and Service providers to deliver mass service under their own brand. With Aipix, Telco can swiftly enter the market (reduce Time to Market, TTM), accelerate the expansion of service portfolio, and grow its subscriber base.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartContent to accomplish?

• Providing content marketing services for company's blog
• Generating tech articles for publication on various online media outlets

SOLUTION

How did you find SmartContent?

email distribution

Why did you select SmartContent over others?

• Good value for cost
• Referred to me
• Company values aligned
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

SmartContent has been responsible for providing content marketing services for our company's blog and generating tech articles for publication on various online media outlets. Their scope of work includes:

1. Blog Content Creation: SmartContent has been instrumental in helping us create high-quality and engaging blog content articles. They have demonstrated a deep understanding of our industry, consistently delivering content that aligns with our company's goals and target audience.
2. Publication on Online Media Outlets: SmartContent has successfully secured publication opportunities for our tech articles on various online media outlets, including those targeting diverse regions such as Europe, South America, or Central Asia. They have established relationships with these outlets and have effectively pitched our articles.
3. Translation Services: In addition to creating and pitching substantive content, SmartContent has also provided us with extensive translation services. They have translated a variety of materials including our website content into several languages including French, Spanish, Polish among others.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the key indicators of success for us is the significant increase in brand visibility generated by the content produced by SmartContent. We have observed a boost of your keyword rankings and a significant improvement of our search results positioning.

SmartContent's involvement in writing tech articles and publishing them on reputable online media outlets has been instrumental in enhancing our brand authority and thought leadership within the industry. By positioning us as experts in our field through well-researched and thought-provoking articles, we have gained recognition and credibility among industry peers, potential customers, and stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout our engagement, SmartContent has demonstrated their commitment to meeting deadlines. Whether it's blog posts for our company's website or tech articles for online media outlets, they always deliver on time allowing us to maintain a consistent content strategy.
They actively listen to our requirements, ensuring that the content they create aligns with our objectives. SmartContent proactively suggests topics and ideas based on industry trends.
Their responsiveness is also worth highlighting – whenever I have requested changes or adjustments to the content, they quickly address them and incorporate the necessary revisions. They actively communicate throughout the process.

What was your primary form of communication with SmartContent?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets SmartContent apart is their ability to combine effective content creation and distribution. Combining their expert writing skills with media communication proficiency has proven to be invaluable for our company.

Are there any areas for improvement or something SmartContent could have done differently?

As we progressed in our collaboration, we did notice a few areas where a lack of prior experience in writing about VSaaS became evident. Some of the initial articles lacked the technical depth and industry-specific insights we hoped for. This was understandable given the nature of our unique industry. We were pleasantly surprised at how quickly their team adapted and overcame these initial hurdles. 
Their subsequent articles showcased a remarkable improvement in understanding the intricacies of VSaaS and video surveillance, providing our readers with highly valuable and informative content. To improve their services further, I would suggest investing in expanding their knowledge base in niche topics like VSaaS and video surveillance.