Smart Panda Labs

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of US Tennis Association

Describe what your company does in a single sentence.

The USTA promotes and grows the sport of tennis across the United States by increasing participation, supporting players, coaches, and facilities, and advancing the game at every level.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Smart Panda Labs to accomplish?

• Identify gaps within our digital marketing capabilities
• Create alignment amongst digital and marketing teams
• Build audience engagement through strategic email journeys

SOLUTION

How did you find Smart Panda Labs?

Referral

Why did you select Smart Panda Labs over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Smart Panda Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Smart Panda Labs partnered with us to assess and improve our digital and marketing ecosystem. Their work included identifying organizational and technology gaps, diagnosing pain points across marketing and digital channels, and delivering clear, actionable solutions to strengthen our infrastructure. They also led the development of the USTA Coaching journey strategy, meeting with all cross-functional teams involved to uncover roadblocks, align workflows, and ensure a smooth execution plan. The engagement combined digital strategy, marketing technology expertise, and cross-team facilitation to set a strong foundation for future growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Digital strategy roadmap

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Smart Panda Labs was highly organized, communicative, and consistently delivered their work on time. They kept the process moving without ever making it feel rushed, and they adapted quickly to our needs as they evolved. What stood out most was how responsive and proactive they were — they anticipated questions, clarified dependencies, and adjusted their approach whenever we needed additional support or context. They operated with a level of ownership and reliability that made them feel like an extension of our team.

What was your primary form of communication with Smart Panda Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to quickly understand our organization, identify the real issues beneath the surface, and communicate them with clarity and honesty. They didn’t just diagnose problems — they offered solutions that made sense for how we work. 

Smart Panda Labs has been an exceptional partner. They quickly identified critical gaps across our digital and marketing ecosystem and did so with clarity, expertise, and honesty. Their ability to diagnose issues, articulate pain points, and provide solutions that truly fit our organization has filled a major need for our team. They’ve also integrated seamlessly with us, operating as a true extension of our staff and often going above and beyond scope. Their work developing the USTA Coaching journey strategy is a great example—they took the time to meet with every team involved, surface potential roadblocks early, and set us up for success.

Are there any areas for improvement or something Smart Panda Labs could have done differently?

Not at this time