Slide UX

GB Sciences’ rigor and innovation are unparalleled in the emerging industry of cannabinoid science. The bioceutical first broke convention as one of the first cannabis companies to go public.

As laws began to change around the United States, the company had to serve many masters - showcasing the promise of GB Science's leadership team to potential investors, keeping the science community informed of latest innovations, delivering news about the sparkling new facility in development, and routing consumers to the retail brands it was affiliated with. 

To tell their story, we delivered a full site redesign that shaped their sprawling legacy content into a crisp narrative. Through the process of site mapping, wireframing, visual design, and CMS development, we gave them a platform for keeping all audiences excited and informed as the company grows.

The public is now taking note. In 2018, the firm was named one of ten select...

Board certification serves as the best measure of physician excellence. The content, data, and interactions that support decades of different radiological certifications and specialties are mind-boggling.

The ABR challenged us to create an experience in which candidates, diplomates, and other segments understood what they needed to do to stay certified.

Our partnership with the ABR has spanned years and departments. We first helped rearchitect their public site, and have since redesigned their logo and logged-in experience (MyABR). Most recently, we designed the new Online Longitudinal Assessments that radiologists will use to stay certified. We've conducted multiple rounds of user research including generative research and usability testing to ensure that our work meets diplomate's needs.

The audience is sophisticated and detail-oriented, but some of our big 'aha's from usability testing was simple. For example, we learned that...

Capriza hired Slide UX to strengthen their online presence and better communicate their product offering on desktop and mobile experiences.

We conducted a competitive analysis, facilitated a working session with their team to uncover their true pitch, and architected new wireframe concepts to tell their story in a more compelling way.

Our design team introduced a fresh, modern look and feel for the brand. Contextual photography now takes a back seat, and allows the site’s message and calls-to-action to guide the user.

When the CMO moved on to another opportunity, he brought us along. We've continued to work with him and his new team.

Fathom applies modern data and business intelligence practices to power prosperous, customer-focused water utilities. To do that, they help customers normalize and derive insight from data from many different sources, ranging from real-time data transmission to manual reads of century-old meters.

Slide UX advanced Fathom's mission with heuristic reviews of their current software, wireframes, and visual designs for their next-gen release, and product mapping for their long term vision. We paired with an internal designer to ensure that the end consumer had a seamless experience when using the consumer mobile app.

The showpiece of our work was a high-fidelity rapid prototype using live, embedded data visualizations from Periscope, layered with rich interactions around a specific large municipality's use case.

Since our first engagement, CEO Jason Bethke has been a huge proponent of Slide UX, introducing us to new teammates...

Actian returned to Slide UX based on work we'd done for them pre-acquisition, when they were known as Pervasive Software. This time, the team sought to refresh three disparate, dated, and highly technical data integration and management systems.

There was a lot to do, but the client team brought the subject matter expertise we needed to move quickly. Dev sprints defined at Actian helped us determine our design priorities.

Through iterative wireframing, we were able to streamline and reduce complexity. After presenting 3 design concepts to establish the visual patterns, the visual designs brought a cohesive look and feel to the products.

To help define and streamline the brand for future projects, we provided a pattern library, detailing their fresh new design system.

Throughout the project, we paired closely with the on-site product manager for a constant flow of information around changing dev priorities and incoming user...

MoreHands Maid Service originated in Slide UX's home territory of Austin, TX. Known for its eye-catching cars clad with big white gloves on top and catchy radio jingles, the friendly family-owned business was quickly advancing into new regions of Texas. Without a defined identify, they found their brand splintering by region and channel. When a family is running a business together across thousands of miles, differences in Pantone color should be the least of their worries.  

Through design iteration and rapid user surveys, we blended the best of their history with their vision for the future to create one visual ID for all markets and applications. Then, we applied that to a search- and conversion-optimized website which we designed and built to tell the MoreHands story better in all locales. The marketing site led into the checkout flow we designed in close partnership with founder Greg Norrell.

The designs even scaled to support the...

TicketCity has sophisticated internal technology that helps them keep ticket prices aligned with the ever-changing market. But the interface serving these features didn’t inspire their staff or investors. They called on Slide UX to “get rid of all the grey”, but we did a lot more!

After interviewing TicketCity employees who were heavy users of the system, Slide UX determined the data that employees really used – and why. We applied a 'slick' UI – their words – and added an usable mobile view so that buyers could monitor the data on the go. Frequent reviews with internal stakeholders clarified the use cases and contributed new ideas.

Our redesign contributed both modern style and increased utility. Client lead, Chief Purchasing Officer Caroline Gibbs, said to Clutch.co, "They did an amazing job. The communication was spot-on. Every step of the way, I knew exactly what was happening." 

The local Austin gaming and entertainment community, RoosterTeeth, was in desperate need of a refresh. What had started as a garage pastime for its creators has snowballed into a burgeoning international community of young users who spent thousands of hours watching video and chatting with one another online.

After interviewing actual members of the RoosterTeeth community to understand usage patterns and pain points, our team crafted mobile-responsive wireframes and visual designs for the new site. We provided the HTML and CSS for a newly mobile-responsive site overhaul that left the team and community delighted.

The Twitter response to the redesign spoke for itself. Fans were thrilled that they could now enjoy the site from their mobile devices. And Sliders were pretty thrilled when they realized how famous the stakeholders for this project truly were amongst RoosterTeeth's huge, devoted fanbase.

Ad Agency R2C Group built its reputation by using hard data to offer accountability and prove ROI on media spend. When they wanted to automate the reporting that showcases that data directly impacted clients, their president Jane Crisan suggested Slide UX, based on past experience working with founder Erin Young. The team from R2C asked us to design an analytics tool that balances power with ease-of-use.

We developed requirements through stakeholder interviews and user stories. Then we created wireframes, data visualizations, visual designs, and a style guide to create a complete campaign monitoring experience for devices big and small. Finally, we delivered custom FusionCharts code to ensure pixel rendering.

With the product Slide UX designed, account managers at R2C were able to build complex, stylized dashboards for each client. Each dashboard blended the client's specific goals with the sophistication and intricacy of the...

To introduce this equity funding platform to the world, we conducted an online survey, developed personas, and explored three brand tile experiments to deliver an original visual identity and message strategy.

Sysco Foods brought us an opportunity; their old Menu Design software offered vital features, but its usability lagged behind modern cloud software.

Based on insights from SMEs and end users, Slide UX designed MySysco Marketing, the new product that helps menu consultants and customers design & optimize restaurant menus and marketing.

Research has been key; we needed to understand the concerns of a restaurant operator. We used generative research to establish user stories and priorities. Once we drafted designs, we collaborated with Sysco experts and customers to determine whether our solution solved their needs. We worked closely with Sysco's systems and data teams to ensure that we made the best use of their massive dataset.

When development is complete for a feature, our team provides careful review. Conversations with users continue to stoke the backlog with opportunity.

Things are just really getting...

Making decisions around health care can be stressful – especially when users don’t understand their options. Tango Health's Decision Assist product is intended to make complicated benefit options easier for employees to understand, saving employers money in the process. New feature suggestions and feedback from end users offer continuous opportunity to enhance.

Working with the Tango Health team, we collaborated to improve the Tango Decision Assist™ tool for mobile and desktop.

Rounds of iterative redesign based on market feedback have included paring back extraneous information, while adding visual interest and consistency.

In the process, Slide UX generates multiple options for how feedback can be addressed and new features can be presented, sometimes creating interactive prototypes of the latest & greatest experience for sales or development purposes. 

Each year, Decision Assist gets better & better. We...