What evidence can you share that demonstrates the impact of the engagement?
We’ve only launched the beta to date, and we’ll have the MVP in the next four weeks. The measurement right now is that our company has been able to do something very innovative with low risk, so the investment level we’ve made is much smaller than what we would’ve done with a big agency model. It’s also been a very calculated risk; because they do usability research and collect consumer insights throughout the process, we’ve been able to validate every spend we’ve made. From a build perspective, it’s been a very smart and responsible way to innovate.
How did Slide UX perform from a project management standpoint?
They’re really buttoned up. I always have a true sense of where the burn is and what we’re going to be able to accomplish. Expectations are always very clear and met. Their transparency and visibility are a strength, as is their ability to track the progress of what’s been done and what’s next, and understanding where the burn falls to that. There haven’t been any surprises, as there can be with other agency models.
We communicate via email, phone calls, and Zoom. We also use design tools to comment on their work and leave messages. It’s pretty simple.
What did you find most impressive about them?
There are a couple of things. First, I think they’ve built a practice that doesn’t oversell things, so we feel confident in the transparency that they share of how they’re billing in terms of rates and hours. It’s very clear about what to expect on the deliverable side of it. I don’t think that’s always true with other agencies; there can be a lot of vagueness and ambiguity.
Secondly, they really work like they’re an extension of our team. They’ve gotten to know the internal team and our company’s process, and they’ve adapted to what we have, versus having us form-fit to them. They’re very good at that.
Finally, their focus on the consumer is a big piece. They’re very clear about making sure that whatever we’re creating or designing is from the perspective or lens of the user that we’re serving, rather than it being a solely business-driven decision.
Are there any areas they could improve?
I think they have the capability to scale up or down, but I haven’t had the luxury of doing that. I think that over time, the question will be whether they can scale to bigger projects.
Any advice for potential customers?
What’s worked so well for us is having a lot of directness and clarity around what success looks like. They’re very keen on having a clear view of what success metrics look like so that they are successful. I think that can get lost with larger agencies. They’ve taken a very disciplined approach to the end goal, which comes back to their value system. Their transparency is a big confidence builder.