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Agencies optimize channels, I grow the business.

Most agencies optimize the channel. I optimize the business. Skalify connects Meta, Google and Email instead of treating them as three separate services. "Bad ROAS" isn't a targeting problem. It's a disconnected-channels problem that no single freelancer or in-house hire is positioned to fix, because they're only ever looking at one-third of the picture. I founded Skalify to work directly with a small number of e-commerce brands instead of managing accounts from inside a large agency machine.

  • Min project size
    $1,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Sruthi Viswanathan

No Focus Areas have been added yet…

Industries
eCommerce
100%
Clients
Small Business (<$10M)
55%
Midmarket ($10M - $1B)
40%
Enterprise (>$1B)
5%

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Our Story

Skalify is a boutique growth team led by founder Sruthi Viswanathan, a 15+ year performance marketer with Dentsu/WPP experience and Meta & Google certifications. We integrate Meta, Google and Email to optimize businesses (not just channels), managing $1M+ lifetime ad spend and driving $1M+ revenue across 20+ brands. We keep a small client roster (currently 7) to deliver focused, measurable e‑commerce growth.

Meet the Team

Sruthi Viswanathan

Sruthi ViswanathanCMO

I've spent 15+ years in performance marketing, including roles at Dentsu and WPP, before founding Skalify to work directly with a small number of e-commerce brands instead of managing accounts from inside a large agency machine.

What Sets Us Apart

E-commerce Specialists

We focus exclusively on e-commerce growth, combining Meta Ads, Google Ads and Email Marketing to build a connected acquisition and retention system.

Performance-Led, Not Activity-Led

We optimize for business outcomes like revenue, CAC, ROAS, conversion rate and customer value rather than vanity metrics or channel-specific performance.

Senior-Level Attention

Skalify is intentionally boutique. We work with a limited number of brands so every account gets direct strategic attention, hands-on optimization and a senior performance team.

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