Simple Marketing Solutions

Simple Marketing Solutions (simple.io) is a Melbourne-based marketing operations software company building specialised platforms for marketing teams, in-house creative studios, agencies and regulated organisations. Founded in 2008, formerly trading as Automaton, the company develops four standalone products — Simple Admation, Simple Asset Manager, Simple RetailPath and Simple Brand Manager.

Founded by practitioners with direct experience in the advertising and marketing industry who observed the inefficiencies created by manual approval processes, disconnected tools and the absence of purpose-built software for marketing compliance and creative workflow. Every product was built in response to a specific operational problem — not adapted from general-purpose software, but designed around the way marketing teams actually work.

Simple Admation is a marketing project management and approval workflow platform covering creative briefing, task and resource management, online proofing, multi-level approval routing, compliance checklists and audit trail.

Simple Asset Manager is a digital asset management platform with AI-powered search, automated tagging, approval workflows, rights management and compliance audit trail — built for teams that need governance over assets, not just storage.

Simple RetailPath connects product information management (PIM), vendor onboarding and retail promotion production in one system — used by major retailers and FMCG brands managing high-volume promotional cycles.

Simple Brand Manager is a live brand identity and governance platform replacing static PDF guidelines with a permission-controlled hub for guidelines, assets and templates.

Clients include Bupa, HESTA, NIB, RACV, Woolworths, Spotlight Group, The Good Guys, Tourism Australia, Mondelez, Chiesi Farmaceutici and a2 Milk Company. Headquartered in East Melbourne, Australia, with clients across Australia, New Zealand, the United Kingdom, the United States and parts of Europe and Asia.