Simmer

BACKGROUND

Please describe your company and position.

I am the CCO of Plug

Describe what your company does in a single sentence.

Investor and operator of shore power facilities across Europe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simmer to accomplish?

• Full revamp of our existing webpages
• Update of visual profile
• Communication strategy

SOLUTION

How did you find Simmer?

Referral

Why did you select Simmer over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Other

How many teammates from Simmer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project scope
Plug engaged Simmer to refresh our brand platform and redesign our digital presence. The project included communication strategy, visual identity, presentation material, and a full redesign and rebuild of our corporate website in Webflow.

Key deliverables

• Updated communication framework aligned with our market positioning and growth strategy
• Refined visual identity (colors, typography, graphic elements, image style, brand hierarchy)
• New presentation templates for internal and external use
• Digital brand manual hosted on plugport.no
• Complete redesign and development of plugport.no in Webflow, including CMS setup, SEO optimization, and technical configuration
• Training and handover for Webflow and content publishing

Objectives

• Strengthen Plug’s professional brand expression
• Improve consistency across digital and physical channels
• Create a modern website that communicates our capabilities clearly and supports commercial growth
• Move from fragmented communication to a unified and scalable system

Results

• A cohesive and modern brand identity aligned with Plug’s ambition and market role
• A significantly improved website with stronger UX, clearer messaging, and easier content management
• Streamlined tools for daily communication (PPT templates, brand manual)
• Improved internal alignment around tone of voice, visuals, and strategic positioning

Services provided by Simmer
Communication strategy, visual identity, brand system development, presentation templates, Webflow design & development, SEO setup, training & handover.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A cohesive and modern brand identity aligned with Plug’s ambition and market role
• A significantly improved website with stronger UX, clearer messaging, and easier content management
• Streamlined tools for daily communication (PPT templates, brand manual)
• Improved internal alignment around tone of voice, visuals, and strategic positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simmer managed the project in a structured and reliable way. They delivered the main items within the agreed timelines and kept communication clear throughout the process. They were responsive when we had questions or needed adjustments, and they handled changes in a practical and solution-oriented manner.

What was your primary form of communication with Simmer?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out to us was the balance between cost and output. The result is professional, and they managed to create a profile with a clear sense of uniqueness. Our new website now differentiates us in a way that feels well aligned with who we are as a smaller company.

Are there any areas for improvement or something Simmer could have done differently?

We don’t have any specific improvement suggestions. The project was delivered as expected, and the collaboration worked as planned. There were no major issues, and the overall experience matched what we anticipated from the outset.