Shuru

BACKGROUND

Please describe your company and position.

I am the Founder of PinkExpressoWorks Marketing LLP

Describe what your company does in a single sentence.

We make high impact content (videos, websites, graphics, socials) for growth-oriented brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shuru to accomplish?

• Scalable Battlecard Tool for a Leading Laptop Brand

SOLUTION

How did you find Shuru?

Referral

Why did you select Shuru over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Shuru were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a content and strategy partner for a global laptop brand, we were tasked with helping their retail and in-store staff sell more effectively by giving them a quick, reliable way to compare their laptops against competitor models.
We needed a scalable, intuitive, and data-driven tech solution - something that could dynamically pull information from both internal documents and credible web sources to generate accurate, easy-to-understand comparison cards (“battlecards”) in real time.

Since this was a technically complex project beyond our internal capabilities, we partnered with Shuru, given their strong expertise in software development and product engineering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their team managed the project end-to-end:

• Setting up the tech architecture and data pipelines
• Creating a scalable backend for real-time comparisons
• Designing an intuitive front-end that required minimal training
• Ensuring data accuracy and system uptime even under load

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Shuru was a seamless experience. They were proactive, communicative, and deeply invested in the project’s success. The combination of their technical depth and design sensibility made them an invaluable partner. We’d highly recommend Shuru to any organization looking to build custom tech solutions that merge user simplicity with technical sophistication.

What was your primary form of communication with Shuru?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most about Shuru was their technical prowess. The solution they built for us was a robust, scalable, and accurate platform that empowered sales teams to confidently pitch laptop products to customers. The client’s feedback was overwhelmingly positive, and the solution has since become a benchmark for similar digital sales tools.

Are there any areas for improvement or something Shuru could have done differently?

None