Shuka Design 🌎 Global

BACKGROUND

Please describe your company and position.

I am the Head of Marketing Design of Semrush

Describe what your company does in a single sentence.

Semrush is the online visibility management and content marketing SaaS platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shuka Design 🌎 Global to accomplish?

• Brand restyling

SOLUTION

How did you find Shuka Design 🌎 Global?

• Referral
• Design media and awards

Why did you select Shuka Design 🌎 Global over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Portfolio

How many teammates from Shuka Design 🌎 Global were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Visual and creative concept for the Semrush brand restyling. Extended brand guidelines, including brand basics, subbrands branding, motion design concept, icons design concept, and a wide range of look and feel directions for digital and offline advertising assets (banners, landing pages, event design, swag, etc.).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since the launch, our PR team has been monitoring all publications and mentions on social networks dedicated to the new Semrush style. We received over 400 project-related social media mentions in the first week of release. The vast majority of feedback from the brand audience on our project has been more than positive. 
• In parallel, we tracked the metrics of the updated start page according to the new design concept. In December, against the background of the pre-Christmas hype, we usually have a seasonal decline in payments, but in December 2020, after updating the design of the start page, we, on the contrary, saw a noticeable increase in payments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good facilitation of meetings and meaningful presentations. Everything was done and delivered according to the project plan.

What was your primary form of communication with Shuka Design 🌎 Global?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their flexibility and ability to listen and understand the needs and specifics of the brand, diversity of suggested visual and conceptual directions, quality of the final design assets pack.

Are there any areas for improvement or something Shuka Design 🌎 Global could have done differently?

All good! The most recent projects in Shuka's portfolio clearly show how the agency constantly improves and hones its skills and style.

BACKGROUND

Please describe your company and position.

I am the Head of Design of Food Rocket

Describe what your company does in a single sentence.

Ultra-fast grocery delivery service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shuka Design 🌎 Global to accomplish?

create a brand identity

SOLUTION

How did you find Shuka Design 🌎 Global?

Referral

Why did you select Shuka Design 🌎 Global over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Shuka Design 🌎 Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranding development according to the new positioning and values. 

• Visual design
• branding materials
• illustrations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We outperformed the top four competitors in the US market in product design quality and outperformed every player except Amazon in uniform design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They gave the result on time and communicated comfortably with us.

What was your primary form of communication with Shuka Design 🌎 Global?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creative and visual

Are there any areas for improvement or something Shuka Design 🌎 Global could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of OMDA Inc

Describe what your company does in a single sentence.

Designing memorable digital experiences

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shuka Design 🌎 Global to accomplish?

• Create Identity for my client

SOLUTION

How did you find Shuka Design 🌎 Global?

Recommendation

Why did you select Shuka Design 🌎 Global over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Shuka Design 🌎 Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Product value proposition (why people need it and want it) with main visual principles based on the value proposition
• Identity key elements (wordmark, sign, typefaces, colour palette).
• Rules of usage, visual graphic guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Establishing the solid brand and brand guidelines, scalability, the happiness of my client and preciseness of all assets that we received from Shuka.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They met all deadlines, and their producer was very dedicated to the project.

What was your primary form of communication with Shuka Design 🌎 Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Shula offered a variety of options that me and my client loved. We only needed to choose the best from all good options. The ability to see the big scale picture while working on step-by-step tasks is impressive.

Are there any areas for improvement or something Shuka Design 🌎 Global could have done differently?

Everything was good.

BACKGROUND

Please describe your company and position.

I am an executive at Zerion

Describe what your company does in a single sentence.

Best web3 crypto wallet

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shuka Design ❤ Berlin | Dubai | Sydney to accomplish?

• Lead our rebrand
• create visual elements and assets

SOLUTION

How did you find Shuka Design ❤ Berlin | Dubai | Sydney?

Referral

Why did you select Shuka Design ❤ Berlin | Dubai | Sydney over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Shuka Design ❤ Berlin | Dubai | Sydney’s team?

6-10 Employees

What was your primary form of communication with Shuka Design ❤ Berlin | Dubai | Sydney?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Shuka helped us completely rebuild our brand from the ground up from values, mission and essence all the way up to our visual identity and assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have incorporated this brand across nearly every touch point in our product and marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Shuka Design  ❤  Berlin | Dubai | Sydney was responsive, meticulous, and creative throughout the engagement.

What did you find most impressive or unique about this company?

I found the Shuka team to be skilled professionals who consistently operated with a high level of insight and nuance to our branding and design discussions.

Are there any areas for improvement or something Shuka Design  ❤  Berlin | Dubai | Sydney could have done differently?

I think it would have been helpful to have more notes shared in english to update on next steps.