Shanghai Be-Tiger Network Technology Co., Ltd.

BACKGROUND

Introduce your business and what you do there.

We are engaged in Internet e-commerce services, particularly in the shared bikes space. I am personally engaged in the brand marketing of our company, mainly responsible for the brand promotion and social services.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with the vendor?

At that time, Shanghai Be-Tiger Network Technology Co., Ltd. was selected as our outdoor media supplier for brand marketing promotion. Besides taking into account the new media advertising of the Be-Tiger car screen or the taxi's rear window that mainly covered the private car owners and traffic scenes, it was highly consistent with our customers.

Secondly, the price was also cheaper than the subway media and building elevator media. Finally, the commercial area advertisement mode of the car screen and Internet cloud computing media technology have been solved the problem that traditional outdoor media could not be delivered accurately.

SOLUTION

What was the scope of their involvement?

As the service provider, Shanghai Be-Tiger Network Technology Co., Ltd. is engaged in information services. With more than 10,000 taxi rear windows that belongs to the Be-Tiger car screen system in Shanghai, Shanghai Be-Tiger Network Technology helps the company promote outdoor advertising in every corner of Shanghai.

The service provider provides our company with outdoor advertising screen design, car rental screen placement, advertising data collection, advertising live street photo shooting services by the Internet of Things and LBS technology.

The cooperation process between the company and Be-Tiger Network Technology involves contracts signing, advertising picture design, advertising publication and next publication, invoicing and payment.

what is the team composition?

Be-Tiger Network Technology provides a team composed of customer service staffs, advertising designers, operation engineers, live street photographers and advertising reviewers. The five team members are arranged to complete our business. Meanwhile, they are sales manager, graphic design manager, system operation manager, customer service manager and broadcasting review manager.

How did you come to work with the vendor?

Our company mainly cooperates with service providers by signing advertising contracts and establishing we-chat working groups. I found providers through common associations rather than colleagues' advice or online search.

The Be-Tiger Network Technology has many outstanding points and advantages such as high flexibility, the customization of outdoor advertising, the monitoring and tracking of service process and value-added services.

What is the status of this engagement?

Success; The outdoor advertising project has been completed in September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The company's project publicity has positive social effects in the outdoor. After the advertisement aired, the target audience have great responds, and the attention and popularity of the activity have been significantly increased.

How did the vendor perform from a project management standpoint?

In the project management, the service provider performed well and communication smoothly, mainly through We-Chat and telephone.

What did you find most impressive about them?

Standard cooperation process, enthusiastic service attitude, excellent execution and problem-solving ability

Are there any areas they could improve?

It would be better if the media position could be extended to more first and second tier cities