SERPsculpt

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Link My Books

Describe what your company does in a single sentence.

Link My Books is software that automates bookkeeping and provides financial insights for ecommerce sellers and accountants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SERPsculpt to accomplish?

• Optimise top performing blog articles
• Uncover new bottom of funnel topic ideas

SOLUTION

How did you find SERPsculpt?

Referral

Why did you select SERPsculpt over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from SERPsculpt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired them to take our top performing blog articles (in terms of free trials generated) and optimise them for more free trials, via improved seach positioning and content improvements to drive more conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 2 months of work done, there was a 58.1% increase in trials from the blog. To put into context, that's a 300% increase YOY in trials generated from the blog.

The other measurable outcomes would be:
- an increase in overall rankings for target keywords (an increase in 207 positions)
- an increase in organic traffic in 2 months after work started vs previous going up 7 % (54100 clicks to 57900)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bill and Tanja were great at keeping me involved just enough to ensure my input felt valued but not too much to make me feel like I may as well do this myself. 

What was your primary form of communication with SERPsculpt?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They take the time to truly understand the ICP and then ensure the content is not only great from an SEO perspective but also that it converts.

Are there any areas for improvement or something SERPsculpt could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder of Backstory

Describe what your company does in a single sentence.

B2B marketing attribution and revenue analytics software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SERPsculpt to accomplish?

• Greenfields SEO strategy
• Initial keyword strategy
• DR strategy

SOLUTION

How did you find SERPsculpt?

Referral

Why did you select SERPsculpt over others?

Referred to me

How many teammates from SERPsculpt were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Greenfields SEO strategy for my B2B SaaS startup. Key deliverables: 90 day SEO roadmap.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear 90 day SEO roadmap with specific and actionable tasks to undertake, and initial batch of keywords to target.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication and project management. High attentive to my business needs.

What was your primary form of communication with SERPsculpt?

Virtual Meeting

What did you find most impressive or unique about this company?

I left the consultation with dozens of actionable strategies and ideas to establish SEO as a core acquisition channel for my SaaS, even in the face of tough competitors. 

Are there any areas for improvement or something SERPsculpt could have done differently?

No complaints!