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Senior SEO strategy for UK businesses

SEOBurf is a senior-led SEO consultancy based in the Bath area, led by James Burfield, who has worked in SEO since 1999.

The business is the trading name of Burfield Digital Ltd, a UK company founded in 2006, trading as SEOBurf since 2024. James ran Burfield Digital as a digital agency for a decade, delivering design, development and marketing to over 100 clients. He has also worked client side, growing a publishing brand to 800,000 monthly visitors.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Locations
    Radstock, England
  • Year founded
    Founded 2006

Overview by:

Reviewer avatar
James Burfield
Senior SEO Consultant About the Team

1 Locations

  • Radstock , England

Service Lines
Search Engine Optimization
100%
Select Focus Area
Platform SEO Focus
WordPress SEO
70%
Shopify SEO
30%
SEO Focus
Technical SEO
35%
On site optimization
20%
Generative Engine Optimization
15%
Local search
15%
Content development
10%
Link earning & development
5%
Industries
Medical
30%
eCommerce
25%
Business services
15%
Hospitality & leisure
15%
Legal
15%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
40%

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Our Story

James spent 25 years in SEO, running a digital agency for a decade and working client side. He left agency life to work directly with businesses that need senior strategic direction. SEOBurf is that: a senior consultant and a specialist, with a process built on discovery, audit and sprint-based delivery. New tactics are tested on his own sites first, and results are published either way.

Meet the Team

James Burfield

James BurfieldSenior SEO Consultant

James Burfield has worked in SEO since 1999. He ran Burfield Digital for a decade, serving over 100 clients. A publishing brand he grew reached 800,000 monthly visitors. Burfield leads every SEOBurf engagement and builds his own SEO tools.

What Sets Us Apart

Senior-led, every account

James audits, builds the strategy, writes the briefs and reviews results on every account. Tayyaba Ameen works alongside him on AI search visibility, Reddit-led growth and technical audits. Direction and review stay with James throughout.

Discovery, audit, sprints

A discovery session covers margins, best customers, seasonal patterns and competitors. A technical and competitive audit then produces prioritised opportunities. Sprints follow, each with defined scope, deliverables and a verification step.

Own tools, tested first

James builds his own SEO tools: SEOGEOAudit, CitationHQ, Where in AI, PostBrander. New tactics are tested on his sites first, results published either way. Clients get a live dashboard pulling all active marketing channels into one view.

Commonly Asked Questions

James Burfield audits, builds the strategy, writes the briefs and reviews the results on every account. Tayyaba Ameen, SEO specialist, works alongside him on AI search visibility, Reddit-led growth and technical site audits. Direction and review stay with James throughout, from first call to final report.

It starts with a proper discovery session: margins, best customers, seasonal patterns, competitors, what was tried before. From there, a technical and competitive audit using Ahrefs, Google Search Console, GA4 and Screaming Frog produces a prioritised set of opportunities. Implementation then runs in sprint cycles, each with a defined scope, clear deliverables and a verification step.

Clients get a live dashboard pulling every active marketing channel into one view. On top of that, you receive plain-English summaries of what worked, what did not and what happens next. Each sprint cycle has a verification step, so you can see whether the deliverables hit the target before the next one starts.

SEOBurf works best with in-house marketing teams and scale-ups that can execute but need senior strategic direction. James provides the strategy, the briefs and the review. Your team handles the day-to-day execution in your existing platform. James and your team work in sprints, each with a defined scope and a verification step.

Yes. AI search visibility is a core service. Tayyaba Ameen works on this alongside James, covering how your brand appears in ChatGPT, Perplexity and Google's AI answers. James also built SEOGEOAudit, a dedicated AI search audit tool, and Where in AI, which tracks brand mentions across AI assistants. As Head of SEO at Cruise Nation, James's work produced 1,472 AI citations across 567 pages.

Verified means Clutch independently confirmed SEOBurf is a legally registered business,
financially sound (Creditsafe: Very Low Risk).

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Source
Clutch

Business Entity

Business Entity Name Burfield Digital Limited
Source Companies House
Jurisdiction of Formation England, UK
Date of Formation October 27, 2006
Status Active
Last Updated March 15, 2026
ID 05980969

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated March 15, 2026
Learn More About The Clutch Verification Process

Locations (1)

Byfields, Wells Road Radstock, England BA3

2 - 5

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