The SEO Physician

BACKGROUND

Please describe your company and your position there.

I am the SEO manager for a large healthcare institution that focuses on cancer treatment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The SEO Physician, and what were your goals?

We hired the SEO physician in preparation for the launch of our redesigned website. The goal was to increase our search rankings and make our new site more useful to potential patients and caregivers by more closely aligning its content to relevant topics they were searching for.

SOLUTION

How did you select this vendor and what were the deciding factors?

The SEO Physician's team was selected after thorough vetting in an office RFP process. Deciding factors were their SEO expertise, team resources that focused on niche areas, and realistic fees.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our work began with a discovery phase where a diagnostic check was performed to identify priority areas. The SEO Physician team was proactive in identifying areas of both concern and opportunity and worked with us on several key web development issues and content optimization initiatives. This included things like the implementation of structured data, navigation overhaul, and campaigns around different priority areas that would change year to year.

How many people from the vendor's team worked with you, and what were their positions?

An SEO director (Andre) was assigned to us as a primary contact and he did a lot of heavy lifting in terms of overall strategy and communication. Work was also distributed to other SEO specialists on the team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In working with the team, we experienced a three-fold increase in website traffic and page views. Page load times decreased significantly and appointment requests increased by nearly 50%.

Describe their project management style, including communication tools and timeliness.

The SEO Physician team was very easy to work with and always very responsive. They could be reached easily by phone or email, and were always willing to jump on a quick call if needed. We also had regular status calls every couple of weeks with the larger team.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within the industry. They really get in there and get to know your industry, which makes them feel like a part of the team.

Are there any areas for improvement or something they could have done differently?

None.