SEO MENTORS

BACKGROUND

Introduce your business and what you do there.

I'm the director of a full-service digital agency that connects brands with their target audiences through integrated solutions spanning digital marketing, media buying, e-commerce, creative content, web/app development, and event activation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO MENTORS?

We hired SEO MENTORS to deliver a comprehensive SEO campaign for our client Cathay Financial Holdings, covering technical SEO optimization, corporate entity and structured data implementation, brand authority building, and AI search readiness. The goal was to strengthen Cathay Financial Holdings' organic visibility and brand recognition across search engines and AI platforms.

SOLUTION

What was the scope of their involvement?

SEO MENTORS has handled the full SEO execution for Cathay Financial Holdings' corporate website over eight months. The main deliverables have included a technical SEO audit and optimization covering core web vitals, page speed, mobile compliance, crawl budget, and indexability; corporate information architecture and URL structure review; organization and corporate entity schema markup implementation for AI search readiness; internal linking strategy across corporate, governance, and regional pages; and index control via robots.txt and meta robots configuration. On the off-page side, SEO MENTORS has managed brand mention and authority link building from high-trust domains, entity citation seeding on AI-referenced knowledge sources, editorial content outreach positioning Cathay as a financial group, and monthly backlink audits for QC. Monthly performance reports have been delivered via Ahrefs, SEMrush, and Serprobot tracking keyword rankings and SEO health.

What is the team composition?

We work with 2–5 teammates from SEO MENTORS.

How did you come to work with SEO MENTORS?

We found them through a referral. We chose them over other options because they were a great culture fit and offered good value for the cost.

What is the status of this engagement?

We started working with SEO MENTORS in April 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project has met its defined KPIs within the eight-month timeline. Key outcomes have included improved rankings across 35 target branding keywords, no critical technical SEO errors in Google Search Console, clean and optimized structured data passing the Rich Results Test, and consistent brand mentions secured across trusted publications. Cathay Financial Holdings' brand visibility has also appeared more consistently in AI search responses such as ChatGPT and Gemini.

How did SEO MENTORS perform from a project management standpoint?

SEO MENTORS has demonstrated strong project management throughout the engagement. Deliverables have been completed on schedule across all phases, from the initial technical audit and on-page optimization to off-page brand authority building and monthly reporting. The team has provided clear monthly performance reports via Ahrefs, SEMrush, and Serprobot, keeping us informed of progress at every stage. Communication has been proactive and responsive, making the collaboration smooth and well-structured from start to finish.

What did you find most impressive about them?

What has stood out the most is SEO MENTORS' forward-thinking approach to AI search optimization. Beyond traditional SEO, they have proactively structured the campaign to improve Cathay Financial Holdings' visibility in AI-generated answers on platforms like ChatGPT, Gemini, and Perplexity — something few agencies in Vietnam are currently doing. Their ability to combine technical SEO precision with entity-based brand authority building has made them a genuinely strategic partner, not just a vendor executing tasks.

Are there any areas they could improve?

The overall experience has been positive, and the KPIs have been met as agreed. If anything, more frequent interim check-ins beyond the monthly reports would have been a welcome addition, particularly during the early technical optimization phase where faster feedback loops could have accelerated implementation on our end.

BACKGROUND

Please describe your company and position.

I am the CMO of Thien Moc Huong

Describe what your company does in a single sentence.

Agarwood Jewelry Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO MENTORS to accomplish?

• Improve Keyword Ranking
• Organic Traffic Growth
• SEO Training for In-house Team
• Enhanced system & CMS: Proposed features to support On-page SEO.
• Off-page SEO: Analyzed & filtered low-quality backlinks.
• Developed Off-page SEO: Advised on strategy implementation & developed high-quality backlinks.
• Training for In-house SEO Thiên Mộc Hương Team 
• Increase +300% in organic traffic per month after 12 months.

SOLUTION

How did you find SEO MENTORS?

Referral

Why did you select SEO MENTORS over others?

• High ratings
• Company values aligned

How many teammates from SEO MENTORS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Achieved 300% increase in organic traffic per month after 12 months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic Traffic Growth
• Improve Keyword Ranking
• Protecting the brand image on search engines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been extremely valuable in helping us optimize Google to our advantage.

What was your primary form of communication with SEO MENTORS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They care about us, our business, our success, and our growth.

Are there any areas for improvement or something SEO MENTORS could have done differently?

None.