Secuoyas creates unique digital experiences oriented to conversion and centered in the users. They have more than 19 years of experience in the sector of new technologies.
Since 2001 they have worked in the design and development of digital strategies and they have a multidisciplinary team of professionals with a long history in products, businesses and systems design.
Strategy and Leadership
User Experience management
User Research and testing
API Design and development
CMS Design and implementation
Spanish football has been an industry with millions of fans all over the world for some time now, and although it can boast an audience of almost 3,000 million viewers, it still has room for further growth.
That is why LaLiga, the organising body of Spanish soccer competitions, invested in strengthening its digital strategy and various projects related to internal infrastructure, data traceability and the digital services it provides to users.
Our work focussed on three main areas: redesign of the public website, functional redesign of the CMS and mapping and optimisation of work processes.
Iberia contacted Secuoyas in order to design their main direct sales channel: www.iberia.com, which was split into two versions, the .com and the .mobi adapted for mobiles.
Our work was divided into 2 phases:
- Create a coherent system: digital, multi-device and accessible.
- Improving the usability of the processes, the conversion in the purchase of tickets and to serve as a model for defining the structure of micro-services which would provide support for the interface.
At present, we have proved that the system covers the new requirements of the products and facilitates the solution for Iberia’s future digital projects, helping the brand to continue to grow in the future.
Food? Clothes? Electronics? Wine and Spirits? Petrol? Offering more than two million products online in a single app is a huge challenge for the architecture and browsing experience, but not the only one.
MiCarrefour has the firm intention of accompanying the user, offering personalized services and promotions before, during and after the omnichannel purchase process.
The result: an application with multiple customization and configuration options, in-store purchasing assistant, better product information, discounts and payment methods.
Our relationship with IE goes back to 2007. Secuoyas has been side by side with IE throughout its digital growth, which involved several transformations.
At the same time, parallel projects with other clients in the EDTECH sector, such as the Oxford University Press have provided us with a wider view and broader knowledge of the sector from our perspective as specialists and designers of interactive systems.
The experience that we have accumulated in the education sector confirms us as authentic experts in the subject.
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